Marketing

Description

We provide an arena where staff, students and practitioners can exchange information, ideas and inspiration and put marketing theory into practice.

Established in 2011, we promote a culture of collaboration – not just among members, but with other departments and centres, both inside and outside the University. We are a diverse group and, alongside mainstream managerial views, adopt a critical take on marketing while drawing on sociological perspectives.

What does the Marketing Group do?

Our main aim is to advance and share knowledge in the field of marketing, the management and practice of marketing and consumer culture. We do this by helping academic staff, students and practitioners to research ideas, produce high quality publications and discuss how to put theories into the real marketing world.

It is a culture of collaboration that goes beyond the department, reaching out to other centres and disciplines both inside and outside Durham University. Throughout our work, we connect with individual customers, organisations and other institutions.

A meeting of minds

We are a diverse team where different members bring their own perspectives. Mainstream managerial views sit alongside a critical take on marketing, including more sociological perspectives. We also draw on quantitative, statistically-driven and qualitative, interpretivist methodological traditions.

Research Projects

• Consumer engagement and heritage marketing (Dr Babak Taheri with Dr Carlos Sousa)
• Social mobility and arts consumption (with Dr Aliakbar Jafari, Strathclyde Business School)
• The Effects of Brand Origin Misperception on Brand Equity (Dr Hazel Huang with Dr. T-H Tseng, Feng-Chia University, Taiwan)
• Knowledge Transfer Partnership addressing marketing orientation and supply chain management, with local manufacturer PSP Architectural Ltd worth over £130,000 co-funded by the Economic & Social Research Council, the Technology Strategy Board and PSP (Dr Nick Ellis with Dr Christos Tsinopoulos)
• Exploring the consumption practices of Muslim women (Dr Mona Moufahim)
• Foraging: A Consumption Model (Dr Victoria Wells)
• Renewable Island - Macroalgal Biogas for the Isle of Man, funded by EPSRC Institutional Sponsorship 2012- Durham University Grant (via the Durham Energy Institute (DEI) Small Grants Scheme) (Dr Victoria Wells with Dr H. C. Greenwell, Department of Earth Sciences, Dr J. Bothwell, School of Biological & Biomedical Sciences)
• MacroBioCrude: Developing an Integrated Supply and Processing Pipeline for the Sustained Production of Ensiled Macroalgae-derived Hydrocarbon Fuels (Dr Victoria Wells with P.W. Dyer, Durham University Chemistry Department; M.K. Theodorou, Centre for Process Innovation (CPI); H.C. Greenwell, Department of Earth Sciences; P.J. Harvey, University of Greenwich)
• Thought-leaders conference for the Higher Education Authority (Professor Mark Tadajewski)
• Literature review on Critical Marketing for the Higher Education Authority (Professor Mark Tadajewski)
• Determinants of Foreign Direct Investment (Dr Carlos Sousa)
• The role of employees’ creativity (Dr Carlos Sousa; Filipe Coelho, University of Coimbra, Portugal; Cristiana Lages, Loughborough University)

Contents

Whatever your area of specialism, the PhD programme is three years full-time or six years part-time. During that time, you’ll have two supervisors who are experts in your area of study.

By the end of your research period, you’ll complete a thesis of up to 100,000 words, the aim of which is to demonstrate your capacity to pursue scholarly research independently. It must make an original contribution to knowledge and be of a standard appropriate for publication in a high quality, peer-reviewed academic journal of international standing. It’s usual for a PhD thesis to contain the equivalent of at least three articles which are eligible for publication in such a journal.

Once you’ve submitted your thesis and it has been read by two examiners, you’ll take an oral examination or 'viva' during which you’ll be expected to show mastery of your topic.

Space to study

We’ve created an excellent setting for both individual and group study, including ergonomically-designed work areas connected to modern IT infrastructure, a dedicated doctoral research area and comfortable research lounge.

Vast range of resources

The Business School library houses extensive specialist loan and reference collections of business, finance and management books; doctoral, MBA and Masters dissertations; a complete collection of Business School working papers and offers access to over 10,000 journals online.

Using library subscriptions you’ll be able to access up-to-date journal, financial and market research information, from sources such as FAME, Mintel, IMID, European Business asap and Pro-Quest. There’s also a wide range of information available via online databases, including: Emerald, Mintel, Lexis-Nexis, Reuter's Business Insight, IMF Statistical Service Online.

In addition, you’ll have access to Durham University’s prestigious libraries, archives and museums. These facilities are internationally renowned and provide excellent resources for postgraduate study in the humanities, social science and science.

Comprehensive IT facilities

Durham University’s IT service offers access to everything you’d expect to find in a leading business school including: Computer Centre open 24/7, fully IT-integrated classrooms, dedicated IT helpdesk and DUO – the University’s virtual learning environment. You’ll also have access to the IT facilities provided by your college.

Experimental research laboratory

Our new high-specification lab features the latest equipment and systems for virtual reality and immersive environment testing. This includes voice and eye tracking and other biometric analysis, as well as high-tech fixed and mobile observation.

Facilities include a large lab room with 13 cubicles (including one wheelchair-accessible), a soundproof room enabling observation during small group interactions or single-candidate interviews, and cameras to facilitate facial recognition experiments, and a seminar room with full observation and two-way communication facilities.

Researcher Training Programme

Postgraduate study is demanding. To succeed, you need a clear understanding of your discipline and how you’d like to contribute to it. Whatever your chosen field, you’ll require research skills, particularly research method skills, and a wider range of personal transferable skills. That’s why our Researcher Development Programme is designed to get you off to a good start and continue to support you throughout your studies.

The programme is open to all students registered for higher degrees by thesis and provides training intended to complement the discipline-specific training offered by the Business School. The skills you’ll acquire will not only help your research at Durham, but also enhance your employability.

The Programme is made up of a series of courses, online study and developmental opportunities throughout the year. You’ll begin with a thorough online needs assessment, with the support of your supervisor, to allow you to plan your training activities. This is reviewed as you progress through your studies to ensure you are being offered the best development opportunities to enhance your career.

Workshops and courses cover:

• Research skills and techniques
• The research environment
• Research management
• Personal effectiveness
• Communication skills
• Networking and teamworking
• Career management.

Lecturers

Staff

• Nick EllisProfessor of Marketing Management & Head of Department of Marketing
• Mariann HardeyLecturer in Marketing
• Xinming HeSenior Lecturer in Marketing
• Jonquil HinsonTeaching Fellow in Marketing, Course Director – BA Marketing/M Programmes
• Hazel H. HuangLecturer in Marketing
• Gopalkrishnan R. IyerVisiting Chair in Marketing
• Gretchen LarsenSenior Lecturer in Marketing
• Mary MundellTeaching Fellow in Marketing
• Carlos M.P. SousaProfessor of International Marketing
• Mark TadajewskiProfessor of Marketing
• Victoria WellsReader in Marketing
• Sarah XiaoLecturer in Marketing/Director Fudan DBA
• Ji (Karena) YanLecturer in Marketing

Requirements

• English language requirements: If English is not your first language you will need IELTS 7.0 (no element below 6.5) or Pearson Test of English Overall Score 70+ (No element below 62). Please note that these can be no more than 2 years old at the month the programme starts, eg. for a programme commencing in October 2014 the IELTS or PTE test must have been taken in or after October 2012.) TOEFL IBT is no longer accepted as an English Qualification for visa purposes.
• For UK students: A Masters degree, normally with a mark of at least 65% in your Masters dissertation.
• For non-UK students: A degree that is equivalent to a UK Masters. You also need to have completed and passed (at a level equivalent to at least 65%) a dissertation module.

English Language Requirements

IELTS band: 7

IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Funding

PhD Scholarships Competition 2015

We have have three PhD scholarships available for the very best students seeking to study a PhD from October 2015 onwards at the School.

Each scholarship is fully-funded for a period of three years and covers tuition fees within this three-year period as well as a financial stipend or grant for each of the three years (~£13,500 per annum). Fees up to the Home/EU level alone are paid. We welcome applications from the very best Home, EU and overseas students.

As part of this scholarship competition, the best Home/EU applicants will also be put forward for the prestigious ESRC NEDTC competition first while the best overseas applicants will also be put forward for the university-wide Durham Doctoral Scholarship competition (the tuition fee and stipend scholarships for these competitions are equivalent to that offered by the School). Due to specific regulations, overseas applicants for Economics and Finance can also be put forward for the ESRC NEDTC Competition.

The School deadline for all applications to be received is 2 February 2015. However, prospective applicants should bear in mind the following timetable, within which we will seek to work with the very best applicants to develop their application:

• Through October 2014 to January 2015, prospective applicants are encouraged to apply to the School and work with prospective supervisors to develop high-quality applications for these Scholarship Competitions.
• Initial documents are best submitted to the School’s Doctoral Office by 16 January 2015.
• The School will hold a panel meeting around 22 January 2015 to review and feedback on proposed applications.
• The School deadline for any application to be received is 2 February 2015.
• Final documents must be received by the School’s Doctoral Office by 9 February 2015.
• No entry into the Scholarship Competition can be considered without a student first submitting an application for PhD study to the School.

Thank you for your interest and we look forward to receiving your application.

If you require any specific information, please do not hesitate to contact us at research.admissions@durham.ac.uk