BA (Hons) Marketing

The Bachelor of Arts (Honours) in Marketing at Durham University offers students a comprehensive and dynamic education in the field of marketing, combining theoretical knowledge with practical application. This programme is designed to equip students with a deep understanding of core marketing principles, consumer behavior, digital marketing strategies, and the evolving landscape of global markets. Throughout the course, students will engage with a wide range of modules that cover essential areas such as market research, branding, advertising, sales, and marketing analytics, preparing them for diverse career opportunities within the marketing industry.

Durham University's approach emphasizes critical thinking, creativity, and analytical skills, enabling students to develop innovative marketing solutions and strategic insights. The programme also explores the ethical considerations and sustainability challenges faced by modern marketers, fostering responsible decision-making. Underpinned by the university’s distinguished academic staff and industry partnerships, students benefit from lectures, seminars, and real-world case studies that bridge theoretical concepts with practical applications.

Students have access to cutting-edge resources, including marketing laboratories and digital tools, to enhance their learning experience. The programme also offers opportunities for placements and internships, providing valuable industry exposure and networking prospects. Graduates of the BA (Hons) in Marketing at Durham University are well-prepared to pursue careers in marketing consultancy, brand management, digital marketing, market research, and advertising agencies, among others.

Additionally, the programme encourages personal development, with support for developing communication skills, teamwork, and leadership abilities. The flexible structure allows students to tailor their studies according to their interests and career ambitions, including optional modules in related fields such as business management, economics, and communications. Graduating with a BA (Hons) in Marketing from Durham University signifies a high-quality education recognized globally for its academic excellence and practical relevance, opening doors to a wide array of opportunities in national and international markets.

The University of Durham offers a comprehensive and dynamic degree programme in Marketing designed to equip students with the essential knowledge and practical skills required for successful careers in the marketing industry. This programme provides an in-depth understanding of core marketing principles, including consumer behaviour, market research, marketing strategy, and digital marketing. Students will explore the fundamental theories behind marketing practices and develop the analytical ability to assess market trends and consumer needs effectively.

Throughout the course, students will gain hands-on experience with latest marketing tools and techniques, such as data analytics, social media marketing, branding, and advertising. The curriculum emphasizes both academic rigor and practical application, ensuring graduates are ready to face the challenges of the fast-evolving marketing landscape. Students will have the opportunity to undertake real-world projects, working with local businesses and organizations to develop marketing strategies and campaigns that address actual industry problems.

The programme also covers important areas such as international marketing, ethical considerations in marketing, and the impact of technology on consumer engagement. By studying at Durham, students benefit from excellent teaching, access to world-class resources, and a vibrant academic community. The course prepares graduates for diverse careers in marketing-related fields, including brand management, digital marketing, market research, sales, and advertising.

Furthermore, students are encouraged to develop key transferable skills such as critical thinking, effective communication, teamwork, and strategic planning, which are highly valued by employers across various sectors. The programme offers opportunities for placements and internships, providing valuable industry experience and enhancing employability upon graduation. With a strong focus on both theory and practice, the Durham Marketing degree aims to produce well-rounded graduates who can adapt to the rapidly changing global marketing environment and contribute innovatively to the field.

Entry Requirements: A strong academic background is essential, typically including A-levels or equivalent qualifications with good grades in relevant subjects such as Business Studies, Economics, or Mathematics. Applicants are usually expected to have a minimum grade of BBC at A-level or an equivalent standard, along with proficiency in English demonstrated through a recognized test (such as IELTS or TOEFL) if applicable. International students should ensure their qualifications meet the University's admission standards.

Curriculum Structure: The Marketing program at Durham University is designed to provide a comprehensive understanding of marketing principles, strategies, and practices. The curriculum includes core modules such as Marketing Principles, Consumer Behaviour, Digital Marketing, Marketing Analytics, and Strategic Marketing. Students will also have the opportunity to specialise in areas like Brand Management, Marketing Communications, or International Marketing through optional modules. Practical components such as case studies, group projects, and internships are integrated into the coursework to enhance real-world application skills.

Assessment Methods: Evaluation of student performance is conducted through a combination of coursework, examinations, presentations, and group projects. Coursework includes essays, reports, and digital marketing plans, allowing students to develop analytical and communication skills. Examinations are primarily used to assess theoretical understanding, while practical assessments focus on strategic thinking and problem-solving abilities.

Language Requirements: Non-native English speakers must demonstrate proficiency in English through standardized tests such as IELTS with an overall score of at least 6.5, with no component below 6.0, or equivalent. The University accepts a range of qualifications for English language proficiency, aligning with the international standards required for academic study.

Additional Requirements: Applicants may be asked to submit personal statements demonstrating motivation for studying marketing and relevant experience if available. References or recommendation letters are also typically required, preferably from academic tutors or employers familiar with the applicant's abilities and potential.

Work Experience: While prior work experience in marketing is not mandatory, relevant internships or employment can strengthen an application. Durham University emphasizes academic achievement and motivation; therefore, relevant experience is considered as an optional bonus rather than a strict requirement.

Specialized Entry Pathways: Some programs may offer foundation years or access courses for students who do not meet standard entry criteria, providing additional preparation before commencing the degree.

Note: Specific entry requirements may vary depending on the applicant's educational background and country of residence. It is advised to consult the official Durham University admissions webpage or contact the admissions office for the most accurate and up-to-date information.

The financing of the Marketing undergraduate programme at Durham University is structured to provide a comprehensive overview of potential financial support options available to students. Undergraduate studies at Durham are supported through a combination of tuition fee arrangements, scholarships, bursaries, and student loans. Tuition fees vary depending on the student’s domicile and the specific course structure, with UK and EU students typically qualifying for government-supported student loans, which cover tuition costs and provide maintenance support. International students are subject to different fee structures, and may seek scholarships or external funding sources to support their studies. Durham University offers a range of scholarships dedicated to undergraduate students, including those specifically targeting students entering the Business School, which covers marketing programmes. These scholarships can provide partial or full fee waivers and are awarded based on academic merit, financial need, or other eligibility criteria. Bursaries are also available to support students with financial hardship, and eligibility is usually assessed based on household income and circumstances. For UK residents, student loans provided by the Student Loans Company are a primary means of financing, covering tuition fees and offering maintenance loans to help with living expenses. International students are encouraged to explore external funding sources, including government scholarships, private bursaries, and sponsorship opportunities. Additionally, Durham University provides information on part-time work opportunities for students to supplement their income during studies. Students are advised to apply early for available funding, and the university’s financial aid office offers personalized advice and support regarding financing options. Overall, the university aims to make the Business and Marketing programmes accessible through a variety of financial support mechanisms, helping students to manage the costs of higher education and focus on achieving their academic and career goals.

Marketing at Durham University offers a comprehensive and forward-thinking program designed to prepare students for dynamic careers in the global marketplace. The curriculum combines theoretical knowledge with practical skills, ensuring graduates are well-equipped to meet the challenges of modern marketing environments. Students will explore core topics such as consumer behavior, digital marketing strategies, branding, market research, and marketing analytics. The program emphasizes the importance of ethical considerations and sustainability in marketing practices, reflecting Durham's commitment to responsible business education. Through a blend of lectures, seminars, and case study analyses, students gain insight into real-world marketing issues and develop critical thinking abilities. Practical modules often involve collaborations with industry partners, providing hands-on experience and networking opportunities. The university also offers opportunities for internships, allowing students to apply classroom learning in professional settings. Durham’s strong academic reputation and globally diverse student body create a vibrant learning environment that fosters multicultural understanding and collaboration. The program prepares graduates for careers in various sectors including advertising, retail, consulting, and digital media. Students are encouraged to undertake research projects and independent study, often contributing to ongoing research within the university. Durham University’s marketing program is supported by experienced faculty members who are active researchers in their fields, ensuring that instruction is both current and relevant. The program is typically delivered over three years for an undergraduate degree, with options for specialization and advanced study. Overall, Durham's marketing program aims to develop strategic thinkers capable of innovating and leading in the rapidly evolving marketing landscape.