Marketing

The Bachelor of Arts (Hons) in Marketing at Coventry University is a comprehensive undergraduate programme designed to equip students with the essential knowledge and practical skills required to excel in the dynamic field of marketing. Throughout the duration of the course, students will explore a wide range of topics including consumer behaviour, digital marketing strategies, brand management, market research, and strategic planning. The programme emphasizes a blend of theoretical understanding and practical application, allowing students to develop critical thinking and problem-solving abilities that are vital for success in the competitive marketing industry.

Students will have the opportunity to engage in real-world projects, internships, and industry placements, fostering a strong connection with current market practices and trends. The curriculum is regularly updated to reflect the latest developments in digital technology, social media marketing, and data analysis, ensuring graduates are well-prepared for modern marketing challenges. Coventry University’s state-of-the-art facilities and supportive faculty provide an encouraging environment for students to innovate and experiment.

The programme also focuses on developing essential soft skills such as communication, teamwork, and leadership, which are highly valued by employers. Graduates from the Marketing BA (Hons) Programme are equipped to pursue careers in various areas including digital marketing, advertising, market research, sales management, and brand consultancy. The university’s strong industry links and career guidance services help students enhance their employability prospects upon graduation.

With a flexible course structure, opportunities for specialization, and a focus on employability, the Coventry University Marketing programme aims to produce versatile graduates capable of making a significant impact in the marketing sector. This course is ideal for individuals passionate about understanding consumer needs, creativity, and strategic thinking, and who aspire to develop innovative marketing solutions for organizations worldwide.

Detailed Course Facts

Tuition fee

• GBP 8088 Year (EEA)
• GBP 10452 Year (International)

Start date September 2015 Duration full-time 36 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible

Course Content

This is a focused marketing degree which will give you a foundation of business knowledge whilst allowing you to study the widest range of marketing subjects. The following core themes are covered:

• Marketing: this is the main focus of the course and you will explore marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy as well as specialist options like global marketing, brand & corporate communications and services & retail marketing.

• Advertising: you will be able to choose options such as creative, strategic and applied advertising and will be able to analyse current advertisements and create your own campaigns.

• Business: you will study core subjects, such as business organisation and accounting, to support you in your future marketing management role.

• Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist marketing topic and present your findings in the form of a dissertation.

Your course will be based on a series of lectures, with associated seminars, workshop practical classes and personal tutorials. You will also be allocated your own personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

Requirements

Essential Entry Requirements:

• 5 GCSEs at grade A*-C including English Language and Mathematics, or specified equivalents.

Typical Offers:

• A-Levels: BBC
• BTEC Level 3 Extended Diploma: DMM

Access: The Access Diploma to include 30 Level 3 credits at Merit. Access applicants can meet the GCSE requirements through their current studies and do not need to have these qualifications separately.

• International Baccalaureate Diploma: 29 points

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Coventry University.

Funding

Merit Scholarship Scheme

Merit Scholarship scheme: £1,000, in year one only and based on academic performance.

• Available to all international students applying for full-time undergraduate and postgraduate programmes at Coventry University.
• Scholarships are allocated on the basis of academic merit. (Postgraduate applicants must hold 2.1 or equivalent, undergraduate applicants must hold A-levels or equivalent at grades BBC)
• There is no separate scholarship application process: all undergraduate applications from self-funded international students from any non-EU country and postgraduate applications from international, will automatically be considered for a merit award. You will not have to do anything, if you are successful you will be notified in due course by the International Office.

University Research Studentship Scheme

Occasionally, funding becomes available to enable the University, either centrally, through one of the faculties or from other sources, to offer research studentships in specified topics or fields of study.

Science Without Borders

Brazilian students are able to apply for full scholarship - including tuition fees and accommodation - to study undergraduate sandwich programmes at Coventry University.

Commonwealth Scholarship Scheme

The Commonwealth Scholarship Commission in the United Kingdom (CSC) offers opportunities to Commonwealth citizens to study in the UK, as part of the UK's contribution to the international Commonwealth Scholarship and Fellowship Plan.

If you are a citizen of a developed Commonwealth country, you can apply for:

Scholarships for PhD and split-site (PhD) study

If you are a citizen of a developing Commonwealth country, you can apply for

• Scholarships for Masters, PhD, or split-site (PhD) study at UK universities
• Shared Scholarships for Masters study at selected UK universities

If you are a citizen of the Maldives, St Helena or the Seychelles, you can apply for:

• Scholarships for undergraduate study at UK universities

Ferguson Trust Scholarships

Ferguson Trust Scholarships are made available through the generosity of The Allan & Nesta Ferguson Charitable Trust. The Trust was set up in memory of two generations of the Ferguson family to promote education, international friendship and understanding, and the promotion of world peace and development. The Trust supports people from low-income and conflict-affected regions who want to improve their knowledge of peace and reconciliation. Scholarship amounts vary and are dependent on individual circumstances and assessment.

Accreditation

Accredited by the Chartered Institute of Marketing.
Accreditations & memberships shall be renewed in accordance with the relevant body's standard review process and subject to the University maintaining the same high standards of course delivery.