Marketing

The Bachelor of Arts in Marketing at the University of Greenwich offers students a comprehensive understanding of the principles and practices that underpin successful marketing strategies in today's dynamic business environment. This programme is designed to equip students with the essential knowledge and practical skills required to thrive in various marketing roles across diverse industries. Throughout the course, students explore core areas such as consumer behaviour, digital marketing, market research, branding, strategic marketing, and integrated marketing communications. The curriculum combines theoretical foundations with real-world applications, enabling students to develop critical thinking, creative problem-solving, and effective communication skills.

Students will engage with current industry trends and learn how to navigate the rapidly changing digital landscape, including social media marketing, data analytics, and e-commerce platforms. The programme emphasizes the importance of ethical marketing practices and sustainable business approaches, preparing graduates to make responsible and impactful contributions in their careers. Practical learning is fostered through case studies, group projects, industry placements, and opportunities to simulate marketing campaigns, providing valuable experience and networking opportunities. The course also encourages entrepreneurial thinking, empowering students to develop innovative marketing solutions and start their own ventures.

Graduates of this programme will be well-prepared for roles such as marketing executive, digital marketer, market researcher, brand manager, and sales manager. They will possess the ability to analyze market data, understand consumer needs, and design effective marketing strategies that create value for organizations and customers alike. The University of Greenwich’s strong links with local and international industries ensure students gain exposure to real-world marketing scenarios and build professional connections that can aid their career development. With a flexible learning approach, including optional placements and full-time or part-time study options, students can tailor their academic journey to suit their individual goals.

Overall, the Bachelor of Arts in Marketing at the University of Greenwich offers a robust education that combines academic rigor with practical experience, preparing graduates to succeed in the competitive and evolving world of marketing. Whether students aim to work in advertising, digital media, market research, or strategic planning, this programme provides a solid foundation to launch a successful career in marketing communications and beyond.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 10350 Year (International)

• English

Course Content

Year 1

• Personal and Professional Development 1: The Marketer (30 credits)
• Principles and Practice of Marketing (30 credits)
• Financial Aspects of Marketing (15 credits)
• Multi-Channel Marketing (15 credits)
• Public Relations: From Concepts to Practice (30 credits)

Year 2

• Research Methods for Marketers (15 credits)
• Customer Insight and Research (30 credits)
• Marketing Management (30 credits)
• Strategic Brand Management (15 credits)
• Personal and Professional Development 2 (The Marketer in Context) (15 credits)
• Global Marketing Management (15 credits)

Optional Sandwich Year (Work Placement)

Final Year

• Dissertation (30 credits)
• Direct, Interactive and Digital Marketing (30 credits)
• Strategic Decision Making for Marketers (15 credits)
• Contemporary Issues in Marketing (15 credits)
• One or two options totalling 30 credits from: Strategic Brand Management (15); Social Marketing (15); Public Relations Management (15); Contemporary Issues in Events Management (30); Leading Innovation and Creativity in Marketing (15) (30 credits)

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

Applicants should have:

280 UCAS points or equivalent

PLUS GCSEs of grade C or above in English and mathematics or equivalent qualifications.

• Applications from mature students are welcome.

• Direct Entry to Year 2 and 3 is available for qualified applicants.

• Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill) or equivalent.

• Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Greenwich.

The Bachelor of Arts in Marketing at the University of Greenwich offers a comprehensive curriculum designed to equip students with the essential knowledge and practical skills required for a successful career in marketing and related fields. The programme emphasizes the development of critical thinking, strategic planning, and effective communication skills, preparing graduates to meet the dynamic demands of the global marketplace. Students will explore core marketing principles, including market research, consumer behavior, digital marketing, branding, and advertising strategies. The programme also integrates contemporary topics such as social media marketing, data analytics, and sustainable marketing practices to ensure students are current with industry trends.

The course structure typically includes core modules that cover foundational marketing concepts, alongside optional modules allowing students to tailor their studies according to their interests and career goals. Practical projects, case studies, and group work are integral components of the programme, fostering teamwork and real-world problem-solving skills. The programme also offers opportunities for work placements and collaborative projects with industry partners, providing valuable insights into the professional environment and enhancing employability upon graduation.

Academic delivery involves a mix of lectures, workshops, seminars, and tutorials, supported by online learning resources. The university's facilities include dedicated marketing labs, access to industry-standard software, and extensive library resources. The programme benefits from experienced faculty members who bring academic expertise and industry experience, enriching the learning process.

Graduates of the Marketing programme from the University of Greenwich are well-prepared to pursue careers in diverse areas such as brand management, digital marketing, market research, advertising, sales, and corporate communications. They also possess a solid foundation to progress further in postgraduate studies in marketing or related disciplines. The university’s strong ties with industry and focus on employability ensure that students are equipped with relevant skills and professional competencies to succeed in a competitive job market.