Marketing

Description

Our BSc Marketing covers the most up-to-date themes in the field of marketing, providing you with the necessary skills for a systematic approach to the marketing function, and its strategic role in business decision-making. We consider key themes such as: marketing strategy and planning; the use of marketing tools and techniques; business-to-business, services and consumer marketing; together with marketing communications, consumer behaviour, market research and international marketing. We also link with interrelated topics drawn from other disciplines such as entrepreneurship, innovation, finance, human resources and management.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 11950 Year (Non-EEA)

• English

Course Content

Our courses are characterised by choice and flexibility. Studying at Essex is about discovering yourself, so your course combines compulsory ('core') and optional modules to ensure you gain key knowledge in the discipline while having as much freedom as possible to explore your own interests. Our modules change from year to year in response to new developments and innovation, but our module directory can show you which modules are available to our current students.

Example structure

Because of our interdisciplinary approach, many of our courses offer a wide selection of available modules, often including options from departments other than your own. Your course content will therefore depend on your own unique interests, but the structure below gives an example of what’s available to you.

Year 1

• Business Creation and Growth (core)
• Business Economics (core)
• Introduction to Accounting and Finance (core)
• Principles of Markets, Marketing and Selling (core)
• Research & Study Skills for Professional Development (core)

Year 2

• Managing Innovation (core)
• Business Research Methods (Core)
• Contemporary Issues in Marketing (core)
• Digital Business (optional)
• Contemporary Human Resource Management (optional)

Year 3

• Business Strategy (core)
• International Human Resource Management (core)
• Business-to-Business Marketing
• Management of Marketing Channels (core)
• Business Ethics (optional)
• The Networked Economy (optional)

Please note that module information on our Course Finder provides a guide to course content and is subject to review on an annual basis.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

• A-levels: ABB-BBB
• GCSE Mathematics: C
• GCSE English: C
• IB: 32-30 points, including Standard Mathematics grade 4 (we consider IB certificates at the Higher level on a case-by-case basis)
• BTEC qualifications, in relevant disciplines, will be considered on an individual basis, depending on the units studied. The standard required is generally at Distinction level.
• Achievement of the Access to HE Diploma with a minimum of 6 level three credits at distinction and the remainder at merit (or above) or achievement of the Access to HE Diploma with a minimum of 45 level three credits at merit (or above).

English language requirements for applicants whose first language is not English: IELTS 6.0 overall with minimum 5.5 in each component (or equivalent). Different requirements apply for second year entry.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Essex.

Funding

For up-to-date information on funding opportunities at Essex, please visit: www.essex.ac.uk/studentfinance.