This course is aimed at students who are interested in a general career in marketing, for example as a marketing manager and may not want to specialise in one specific area.
Consultation with the marketing industry ensures this course delivers what employers want from graduates. It has been designed to provide you with a set of skills, knowledge and understanding, practical abilities and the confidence required by high-achieving marketing professionals.
Throughout this course you will benefit from:
Exposure to leading-edge marketing thinking, tools and techniques.
Input from marketing professionals as well as lecturers.
It is our intention that you will leave Nottingham Business School sensitive to complex internal and external environments and seek to practice marketing in an integrative manner.
What is the Dual Award?
The partnership with the CIM means that on successful completion of the MSc Marketing course you will be exempt from a four point credit module in either the Certificate in Professional Marketing or the Diploma in Professional Marketing. The qualification you select will depend on the level of practical Marketing experience you have.
This term will provide you with a solid foundation of knowledge in marketing.
The Customer Experience
Strategic Perspectives and the Global Environment
Principles of Marketing Communication
During this term you will focus on practice and specialise in areas pertinent to your course with one 'management' module and one 'practice' module.
Driving Marketing Innovation
The final term will see you putting your knowledge and skills into practice with a practical consultancy / in-company module. You will also study one further theory module alongside this.
Applied Consultancy Project or In-Company Project
Contemporary Perspectives in Customer Engagement
Developing the Effective and Responsible Practitioner
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
We are able to offer a number of competitive scholarships to both home / EU and international students through our Full-time Masters Scholarship Scheme. Our scholarships can cover up to half your tuition fees, and apply to all our full-time MSc courses starting in September and January.
Please note that these scholarships are only available to students who have been offered a place to study on their chosen master's course within the School.
The International Development Office at NTU also offer a number of scholarships.