Study mode:On campus Study type:Full-time Languages: English
Local:$ 2.14 k / Year(s) Foreign:$ 12 k / Year(s)  
601–800 place StudyQA ranking:2651 Duration:48 months


Marketing permeates every aspect of a well run business. It involves many different aspects such as advertising, sales, market research and new product development to create, promote and protect the company brand. Through understanding its customers and their needs anddesires, a company can make itself, its goods or its services irresistible to consumers.

This programme equips you for a career as a marketing professional. You will gain a good balance of theory and practice and will have the opportunity to apply your skills to real world marketing situations. In addition to the central subject of marketing, students will study a range of complementary business modules which are common to most students in the Glasgow School for Business and Society.

Your studies will include a variety of creative, practical applications of marketing, market research and consumer behavioural knowledge, giving you invaluable experience of the creative team based nature of the world of marketing. Throughout the programme, you will have the opportunity to select modules to complement your studies from a variety of related areas such as psychology, European languages, sociology and retailing related subjects.


We believe it’s the resources on campus that make the difference, making high quality learning accessible and reflect our values and aspirations to be dynamic, inclusive and accessible to all.

Our modern facilities already include the award-winning Saltire Centre, named one of the most innovative learning environments in the UK, a virtual hospital ward, clinical simulation labs, a broadcasting suite, a gaming laboratory and Arc, the university’s recreation and health centre.

And we’re not standing still! We’ve started on the next phase in our Campus Futures development, designed to help us further build on the strengths, while at the same time reducing our carbon footprint.

Employment Details

Our graduates are highly employable with a wide range of possible career options, including marketing management, brand management, internet marketing, advertising, market research, sales, public relations, and consultancy. As well as jobs in the commercial sector, marketers are increasingly valued by not for profit organisations such as charities. Public sector posts are also available especially in areas such as public relations and market research.

Graduates found work in the following occupations; media architect, business development manager, inward investment marketing officer, marketing consultant, web developer, online marketer, and brand manager.

Detailed Course Facts

Application deadline As soon as possible Tuition fee
  • EUR 2140 Year (EEA)
  • EUR 11990 Year (Non-EEA)

Students from England, Wales or Northern Ireland £7000

Students from Scotland and the rest of the EU £1820

Overseas £10200

Start date September 2015 Duration full-time 48 months Languages Take an IELTS test
  • English
Delivery mode On Campus Educational variant Full-time Intensity Flexible

Course Content

Our modules provide a portfolio of knowledge and experience unique across marketing programmes which enables our graduates to make an effective and immediate contribution to an array of marketing and management roles.

The programme provides coherent coverage of the most critical elements of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of marketing activities and a more specialist expertise in areas such as consumer behaviour, marketing technologies, brand management and global marketing.

Throughout our programme you will have opportunities to engage in ‘real life’ issues through live industry projects, sturctured work experience, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.

Year 1
  • Principles of Marketing
  • Economies Markets and Enterprise
  • Personal Development and Self Presentation
  • Managerial Finance
  • Services Marketing
  • Option

Year 2

  • Management and Organisations
  • Managing Talent in Fashion, Marketing and Retailing
  • Consumer Buyer Behaviour
  • Brand Management
  • Supervised work placement
  • Option

Year 3

  • Marketing Planning and Strategy
  • e-Marketing
  • Investigative Research Methods
  • Marketing Communications
  • Marketing Assignment
  • Option
Year 4
  • Changing Perspective in Marketing Management
  • Honours Project
  • Global Marketing
  • Option

International Study Exchange

You can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe in countries such as Denmark, Finland, Sweden, France and Italy.

Language Option

Students can opt to study language modules as part of this degree.

Assessment Methods

Our approach to the learning, teaching and assessment of our students is tailored to the needs of marketing and so we adopt a wide range of learning and teaching methods to ensure not only that our students will gain the necessary knowledge and understanding of the world of marketing, but also develop their intellectual and personal skills.
Our programme is designed to enhance the employability and professional competence of our graduates in the skills and attributes demanded by employers in a global economy and provide them with the knowledge, skills and attributes which allow them to be flexible, independent lifelong learners.
Our assignments are designed to encourage the development and application of skills such as evaluation, analysis, and judgement within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as ‘internet marketing consultants’. They appraise the current internet marketing capabilities of a chosen organisation and make recommendations as to how online marketing could be improved.

Teaching Methods

Throughout the programme our students have opportunities to engage in ‘real life’ issues through live industry projects, case studies and investigations which put into practice the theories learned.
Our students have the opportunity to undertake structured work experience, becoming involved in ‘real-time’ marketing projects for external companies and other organisations. In recent years, our students have successfully completed projects in industries as diverse as telecommunications, tourism/heritage, and whisky.
Our lecturers have good links with senior marketing professionals, some of whom are former students, working in areas such as brand management, marketing consultancy, advertising and public relations. These contacts are regularly invited to give guest lectures and master classes.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS


  • Higher: BBBC (1 sitting) or BBBB (2 sittings) including English
  • A-Level: CCC
  • ILC Higher Level: BBBB including English
  • Essential subject: English (H, ILC-H)

Recommended subjects: Mathematics or numerical subject (H, S, GCSE, ILC)

Work Experience

No work experience is required.

Related Scholarships*

  • Academic Excellence Scholarship

    "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

  • Access Bursary

    Bursary for UK students all subjects where the variable tuition fee rate is payable.

  • Alumni Bursary

    Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

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