Marketing

The Bachelor of Arts in Marketing at the University of Kent offers students a comprehensive understanding of core marketing principles, strategic management, consumer behavior, and digital innovation. Designed to prepare graduates for dynamic careers in various sectors, this programme combines theoretical foundations with practical applications, ensuring students are equipped with the skills needed to succeed in the competitive marketing industry. Throughout the course, students explore key topics such as market research, branding, advertising, social media marketing, and data analytics, gaining insights into how organizations develop and implement effective marketing strategies. The programme emphasizes critical thinking, creativity, and analytical skills, fostering a deep understanding of consumer needs and market trends. Students have opportunities to engage in real-world projects, internships, and collaborative work with industry partners, enhancing their employability and professional networks. The curriculum is regularly updated to reflect the latest developments in digital marketing and technological advancements, ensuring graduates are prepared for the evolving landscape of marketing communications. With a focus on both theory and practice, the course encourages independent research, teamwork, and effective communication, preparing students for roles in marketing management, consultancy, digital marketing, brand management, and beyond. The university’s vibrant campus environment, dedicated faculty, and strong links with industry provide an enriching setting for learning and career development. Graduates of the programme are well-positioned to contribute innovative marketing solutions and strategic insights across diverse organizations globally and locally.

Detailed Course Facts

TBC

• English

Course Content

Stage 1

You take the following compulsory modules:

• Introduction to Marketing

• Business Skills and Employability

• Global Business Environment

• Introduction to Business Modelling

• Microeconomics for Business

• Introduction to Management

• Introduction to Statistics for Business

• Financial Accounting, Reporting and Analysis

Stage 2 and 3

All students take the following compulsory modules in Stages 2 and 3:

• Branding

• Buyer Behaviour

• Digital Marketing Applications

• International Marketing

• Marketing Communications

• Marketing Management Project

• Marketing Research

• Marketing Strategy

• Business Ethics and Sustainable Management

• Corporate and Business Strategy

• Creativity, Innovation and Organisation

• Interactive Decision Modelling

• Operations Management

Your remaining modules are selected from a wide range available, including:

• Digital Marketing Strategy

• Introduction to Social Marketing

• New Product Development Marketing

• Contemporary Management Challenges

• Diversity in Organisations

• Enterprise

• Macroeconomics for Business

• Service Management

• Simulation Modelling

English Language Requirements

IELTS band : 6.5

To study at this university, you have to speak English. We advice you to

Requirements

The University will consider applications from students offering a wide range of qualifications, typical requirements are listed below, students offering alternative qualifications should contact the Admissions Office for further advice. It is not possible to offer places to all students who meet this typical offer/minimum requirement.

• A level: ABB

• GCSE: Mathematics grade C

• Access to HE Diploma: The University of Kent will not necessarily make conditional offers to all access candidates but will continue to assess them on an individual basis. If an offer is made candidates will be required to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

• BTEC Level 3 Extended Diploma (formerly BTEC National Diploma): The university will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF;OCR) on a case by case basis please contact us via the enquiries tab for further advice on your individual circumstances.

• International Baccalaureate: 34 points overall or 16 at HL including Mathematics 4 at HL or SL

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Kent.

The Bachelor of Arts in Marketing at the University of Kent offers students a comprehensive understanding of the fundamental principles and practices that underpin successful marketing strategy in a global context. This program is designed to equip students with essential skills in market research, consumer behavior, digital marketing, advertising, brand management, and strategic planning. Throughout the course, students will explore the dynamic nature of marketing environments and develop the ability to analyze market data, interpret consumer insights, and devise effective marketing campaigns.

The curriculum includes a mix of theoretical foundations and practical applications, allowing students to gain real-world experience through case studies, group projects, and internships. Emphasis is placed on developing critical thinking, creativity, and communication skills, which are essential for a career in marketing. The program also covers emerging areas such as social media marketing, e-commerce, and sustainable marketing practices, reflecting current industry trends and challenges.

Students benefit from the university's strong links with industry partners and organizations, providing opportunities for networking, work placements, and guest lectures from industry professionals. With a focus on digital literacy and technological proficiency, the program prepares graduates to adapt to evolving marketing platforms and tools. Upon completion, graduates are well-equipped to pursue careers in marketing management, digital marketing, advertising, brand management, market research, and sales across a wide range of sectors.

The University of Kent’s campus provides a vibrant academic community with state-of-the-art facilities, dedicated support services, and a diverse student body. The program encourages independent thinking, research, and innovation, emphasizing ethical marketing practices and social responsibility. By the end of the program, students will have developed a robust portfolio of work demonstrating their ability to tackle real marketing challenges and contribute effectively to organizational objectives. The combination of academic rigor, practical experience, and industry engagement makes this program an excellent choice for aspiring marketing professionals seeking a competitive edge in the marketplace.