Communication and Data Science

The Bachelor of Communication and Data Science at Queensland University of Technology (QUT) is a comprehensive undergraduate degree that prepares students to navigate the rapidly evolving landscape of digital communication and data analytics. This innovative program combines principles of communication, media studies, information technology, and data science to equip students with the skills necessary to interpret and influence the digital world. Throughout the course, students will engage with a diverse curriculum that covers topics such as digital media production, data analysis, programming, research methods, and the ethical considerations of technology use. The program emphasizes practical skills through hands-on learning experiences, including industry projects, internships, and collaborative assignments, ensuring graduates are ready to meet the demands of modern workplaces. Students will learn how to develop effective communication strategies tailored for digital platforms, analyze large datasets to extract meaningful insights, and utilize cutting-edge software tools for data visualization and reporting. The program also fosters critical thinking about the societal and ethical implications of communication and data practices, preparing students for responsible decision-making in their professional careers. With access to QUT’s state-of-the-art facilities and strong industry links, students have ample opportunities to work on real-world problems and build a professional network. The Bachelor of Communication and Data Science is ideal for those interested in careers such as data analyst, digital media strategist, communication specialist, or technology consultant. Graduates will gain a versatile skill set that enables them to adapt to diverse roles across industries including media, marketing, technology, government, and business. Upon completion, students will be well-equipped to contribute to innovative projects, drive digital transformation initiatives, and succeed in a data-driven economy.

The Bachelor of Communication and Data Science at Queensland University of Technology is a pioneering interdisciplinary program designed to equip students with the essential skills to navigate the rapidly evolving worlds of communication, media, and data analysis. This comprehensive degree combines the principles of effective communication, media production, and the technical and analytical skills needed to interpret and leverage data in various professional contexts. Students will gain a solid foundation in communication theories, media ethics, and storytelling techniques, enabling them to craft compelling messages tailored to diverse audiences across multiple platforms, including digital, broadcast, print, and social media channels.

Simultaneously, the program offers rigorous training in data science, covering core areas such as statistical analysis, programming languages like Python and R, data visualization, machine learning, and data management. These technical skills enable students to analyze large datasets, extract meaningful insights, and support decision-making processes in organizations ranging from corporations and government agencies to non-profit organizations. The curriculum emphasizes practical experience through industry projects, internships, and collaborative research, fostering real-world skills and professional networks.

Graduates will be proficient in creating strategic communication campaigns that are data-informed, understanding how to interpret data trends and incorporate findings into their messaging strategies. The program also prepares students for the ethical considerations and societal impacts of media and data-driven technologies, ensuring responsible and informed practice in their future careers. Career pathways include roles in digital marketing, media production, data analysis, public relations, advertising, and corporate communication, among others.

Queensland University of Technology’s Bachelor of Communication and Data Science is aimed at students passionate about understanding and shaping how information is created, disseminated, and understood in the digital age. Through innovative coursework, hands-on learning experiences, and industry engagement, students will emerge as skilled professionals ready to meet the demands of a data-driven media landscape and contribute meaningfully to their fields.

• Year 12 or equivalent
• Assumed knowledge: English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 4 & 3, C)
• Mathematical Methods or Specialist Mathematics (Units 4 & 3, C).

The Bachelor of Communication and Data Science at Queensland University of Technology offers a range of financial options to support students throughout their studies. Domestic students can access government funding schemes such as HECS-HELP, which allows eligible students to defer tuition fees until they are earning above a certain income threshold. The University also provides scholarships specifically tailored for students in communication and data science disciplines, including merit-based scholarships and those aimed at supporting students from diverse backgrounds. International students are required to pay tuition fees upfront or through approved payment plans, with the cost varying depending on the program and year of study. Queensland University of Technology offers payment plans to help manage tuition fee payments, enabling students to spread costs over multiple installments to reduce financial burden. Additionally, students may seek external financial assistance through scholarships, grants, and bursaries offered by government agencies, private organizations, and industry partners connected with the university. Students are encouraged to explore part-time work opportunities both on and off campus, which many find helpful in managing living expenses while studying. The university's financial support services provide guidance and counseling to help students understand their payment options, financial planning, and accessing potential financial aid programs. Furthermore, international students may be eligible for scholarships that cover partial tuition fees, as well as living allowance programs and work rights during their studies. The overall cost of studying the Communication and Data Science program includes tuition fees, living expenses, books and materials, and other personal costs. The university regularly updates its fee structure on the official website, and prospective students are advised to check for the latest information regarding costs and available financial assistance before commencing their studies.

The Bachelor of Communication and Data Science at Queensland University of Technology (QUT) is a comprehensive undergraduate program designed to equip students with a blend of communication skills and data analysis capabilities. This degree aims to prepare graduates for careers in an increasingly data-driven world by combining theoretical knowledge with practical application. The program covers key aspects of communication, including media, digital content, public relations, and strategic communication, alongside core data science subjects such as statistical analysis, data management, machine learning, and data visualization. Students are encouraged to develop critical thinking skills, creativity, and the ability to interpret complex data sets to make informed decisions. The curriculum includes practical projects, industry placements, and opportunities for collaborative work, helping students gain real-world experience and build professional networks. The program is suitable for students interested in understanding how to collect, analyze, and communicate data insights effectively across various sectors, including media, business, government, and technology. Graduates of this program will be prepared for roles such as data analyst, communication strategist, digital media specialist, or information officer. QUT emphasizes innovation, industry engagement, and research-led teaching, ensuring that students stay abreast of current trends and technologies in communication and data science fields. The university also offers facilities like dedicated labs, software tools, and access to industry mentors to support student learning and success. Overall, this program aims to develop versatile professionals capable of bridging the gap between data science and communication, contributing to the digital transformation of organizations worldwide.