Cultural Management

Advertisement

The Masters in cultural management creates organisers who can view cultural management as a comprehensive form of area organisation, in which cultural resources are public property, sources of well-being, intellectual development and material progress, and who can therefore energise a communitys cultural heritage.

From this perspective, the Masters in Cultural Management has a double commitment to its students: to create professionals who focus on cultural popularisation and enrichment by fostering public enjoyment of cultural assets, and who develop their skills in financial management of cultural resources of any kind, able to undertake the cost-effective planning which is testament to an efficient integral management system.

The Masters offers four different pathways, covering social, political, and economic sectors in the different areas of professional activity within the broad field of cultural management. The specialist areas are cultural resources management cultural tourism, the performing arts, and ethnological heritage and popular culture.

The synthesis of these four areas fulfils the need for a new kind of expert capable of meeting the challenges of the political, economic and social structures that arise within the framework of culture management in our society.

Objectives
- To gain a command of the management tools to develop projects giving meaning and value to cultural heritage, learn to integrate the creation of management organisations, cultural events promotion, the promotion of heritage and the organisation of public information tours.

- To provide training in conceptual analysis, planning, budgeting, marketing, promotion and evaluation, skills used in public and private organisations that are responsible for cultural management, to enhance graduate entry in the labour market.

- To identify sources of financing and managing cultural resources to promote culture while sustaining financial profitability.

- To train professionals to understand the key points of cultural policy, on a local, regional, national and European level.

- To equip students with the knowledge necessary to organise and direct multidisciplinary teams developing cultural management projects.

- To instruct the student in cultural administration through study of the legislation related to cultural management.

- To provide contact with the working realities of cultural management, through analysis of projects carried out by public and private institutions, and exposure to real management experience in the world of public administration and private business.

- To put into practice the knowledge and techniques learnt, through a management project prepared by each student and supervised by professors from the fields.

o ADDRESSED TO: Graduates interested in improving or orienting their training towards integrated cultural management as a way of territorial management. Especially interesting for graduates in geography and history, history of art, psychology, sociology, philosophy, education sciences, languages, economics, law, anthropology, archaeology, fine arts, audiovisual communication, documentation, computer engineering, architecture, and tourism graduates. Also addressed to tourism entrepreneurs, independent professionals from the cultural scene, public administration staff (central, regional or local administrations), personnel working in private institutions, educators, university community members, members of associations for the protection and conservation of the environment, tourist consultants, etco ADMISSION: * Average mark of academic records: from 5 to 10 points. * Number of credits earned in the degree: 1 point per 100 credits, 4 points maximum. * Professional curriculum: 0.1 points for each month of work experience in cultural management, 5 points maximum.