Executive General Management

The constantly growing trend of globalisation dominates everyday work in most German companies, regardless of size (small, medium or large enterprises), type of business (e.g. banking, IT or automotive), ownership structure or regional location in Germany.

This increasingly complex and international interconnection in the modern business environment brings to the fore the significance of two markets which form the backbone of the Global Management Master's programme:
Sales market: Foreign countries are becoming more important to German companies as sales markets for their products, as they require corresponding competencies in market entry strategies (export strategy, joint venture, acquisition) and market development strategies (e.g. adapted marketing for foreign customers).
Resourcing market: Foreign countries are capturing more and more attention as a resourcing market, as they transform from merely supplying raw materials to also providing semi-finished products, financing, and highly qualified human capital that competes with the German labour force. A company thus has to develop and implement efficient sourcing strategies (e.g. standardised opportunity-risk assessment for make-or-buy decisions), international supply chains, and an international production strategy.
In addition, employees striving for management positions in areas such as international trade or international production need to acquire specific knowledge and skills.

Alongside these core competencies, institutional and fiscal framework conditions for international trade (e.g. economic systems and policies of selected regions, international finance and banking) are further focal points in this Master's programme.
Moreover, collaboration with foreign cultures demands highly developed soft skills. Intercultural competence and negotiation skills become key success factors for profit or loss in German-international joint ventures, regardless of the quality of their products, services or quotations.

Educational organisation

First & second semesters
(Second semester can optionally be completed at a foreign partner university.):

Business Finance & Controlling
International Business Strategy
International Sales Management & CRM
International Brand Management & Market Research
International Production & Innovation Management
Supply Chain Management & International Procurement
Business Process Management & Big Data
Leadership & HR Development
Intercultural Management & International Economics
Corporate Responsibility & International Business Law
Elective Courses for Specialisation

Third semester
Master's thesis in cooperation with a multinational company

Study abroad unit(s)

All students have the option to spend the second semester at one of our international partner universities or at a recognised international university of their choice. Students who undertake a double degree must stay at the selected university for two semesters.

Forms of assessment

Written exams, presentations, seminar paper

Language requirements

Applicants must provide proof of their English language skills (TOEFL 90 or equivalent) and basic German language skills (A1).

Academic requirements

Bachelor's degree, German Diploma ("Diplom") or Master's degree in an economics or business oriented study programme - the overall grade must be equivalent to 2.5 or better in the German grading system.
In addition, for non-EU applicants: GMAT 600 or higher

Enrolment fees

About 100 EUR per semester
The fee includes a semester ticket covering public transport within the city of Hof.

Costs of living

Approx. 650 EUR per month

Arrival support

Orientation weeks for new international students before the beginning of each semester, pick-up service from the train station, assistance with finding accommodation

Services and support for international students

International Office - support with all administrative issues (e.g. opening a bank account, Foreigners' Registration Office, health insurance)
Career Service - workshop and training (e.g. how to find the perfect internship) for all international students, organised visits to national job fairs (e.g. Zwickau, Nuremberg, Augsburg, etc.), support with application documents

Accommodation

The Housing Office supports international students in finding appropriate accommodation in Hof or Münchberg.

Housing Office
Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof
Germany

Phone: +49 (0) 92 81-4 09 31 77
Fax: +49 (0) 92 81-4 09 55 31 77
E-mail: borbala.thurnay@hof-university.de

Rent for a single room in a student residence is approximately 250 EUR plus additional costs for electricity. Rent for a private one-room apartment is approx. 300-400 EUR plus additional costs for water, heating, and electricity.