Executive General Management

Executive General Management at Hof University of Applied Sciences offers a comprehensive and practically oriented master's program designed for experienced professionals seeking to enhance their leadership skills and strategic expertise. This program is tailored to provide students with an advanced understanding of key management concepts, organizational dynamics, and innovative approaches to business development in a global context. The curriculum combines rigorous academic coursework with real-world projects, enabling participants to apply theoretical knowledge to complex business challenges.

Throughout the program, students will delve into subjects such as strategic management, corporate finance, marketing strategies, leadership development, and digital transformation. Emphasis is placed on fostering entrepreneurial thinking, sustainable business practices, and intercultural competence to prepare graduates for leadership roles in diverse industries. The program also encourages networking and peer learning through collaborative projects, seminars with industry experts, and international study modules.

Hof University's flexible teaching formats, including evening classes and part-time study options, allow professionals to continue working while pursuing their degree. The faculty comprises experienced lecturers and industry practitioners dedicated to mentoring students and supporting their development. Graduates of the Executive General Management program will be equipped with the strategic vision, managerial skills, and innovative mindset needed to succeed in competitive and rapidly changing business environments.

Upon completing the program, students will be prepared for executive positions, management consultancy roles, or entrepreneurial ventures, with the confidence to lead organizations towards sustainable growth and digital innovation. The program also offers opportunities for personal development, leadership training, and professional networking within a vibrant academic community. With a focus on practical relevance and international orientation, the Executive General Management program at Hof University is an ideal pathway for ambitious professionals aiming to make a strategic impact in their organizations and industries.

Educational organisation

First & second semesters
(Second semester can optionally be completed at a foreign partner university.):

Business Finance & Controlling
International Business Strategy
International Sales Management & CRM
International Brand Management & Market Research
International Production & Innovation Management
Supply Chain Management & International Procurement
Business Process Management & Big Data
Leadership & HR Development
Intercultural Management & International Economics
Corporate Responsibility & International Business Law
Elective Courses for Specialisation

Third semester
Master's thesis in cooperation with a multinational company

Study abroad unit(s)

All students have the option to spend the second semester at one of our international partner universities or at a recognised international university of their choice. Students who undertake a double degree must stay at the selected university for two semesters.

Forms of assessment

Written exams, presentations, seminar paper

Language requirements

Applicants must provide proof of their English language skills (TOEFL 90 or equivalent) and basic German language skills (A1).

Academic requirements

Bachelor's degree, German Diploma ("Diplom") or Master's degree in an economics or business oriented study programme - the overall grade must be equivalent to 2.5 or better in the German grading system.
In addition, for non-EU applicants: GMAT 600 or higher

Enrolment fees

About 100 EUR per semester
The fee includes a semester ticket covering public transport within the city of Hof.

Costs of living

Approx. 650 EUR per month

Arrival support

Orientation weeks for new international students before the beginning of each semester, pick-up service from the train station, assistance with finding accommodation

Services and support for international students

International Office - support with all administrative issues (e.g. opening a bank account, Foreigners' Registration Office, health insurance)
Career Service - workshop and training (e.g. how to find the perfect internship) for all international students, organised visits to national job fairs (e.g. Zwickau, Nuremberg, Augsburg, etc.), support with application documents

Accommodation

The Housing Office supports international students in finding appropriate accommodation in Hof or Münchberg.

Housing Office
Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof
Germany

Phone: +49 (0) 92 81-4 09 31 77
Fax: +49 (0) 92 81-4 09 55 31 77
E-mail: borbala.thurnay@hof-university.de

Rent for a single room in a student residence is approximately 250 EUR plus additional costs for electricity. Rent for a private one-room apartment is approx. 300-400 EUR plus additional costs for water, heating, and electricity.