Marketing

Study the latest in business marketing theories to understand customers, design product and brand strategies, and make informed decisions about pricing, promotion and distribution.

This multidisciplinary program combines core business studies with specialist marketing courses and the option to choose additional sequences of study such as a second business major, a marketing extension minor, or studies in a range of business or related disciplines.

This program is suited to students who already have significant working experience, or for those who want to extend studies in business and related disciplines by choosing from a range of second majors and minors to suit career or personal development goals.

The program consists of 24 courses (each 12 credit points) and includes:

• 8 compulsory common business core courses
• 8 marketing discipline major courses
• 8 flexible courses.

The 8 flexible courses may be selected from three options:

• a second business discipline major (8 courses)
• a compulsory business discipline minor (4 courses) plus second minor (any discipline)
• a compulsory business discipline minor (4 courses) plus 4 electives.

A second business major can be selected from:

• accounting
• economics
• entrepreneurship
• finance
• financial planning
• human resource management
• information systems
• logistics and supply chain management
• management.

You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (check calculator below).

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.

The Master of Marketing at the Royal Melbourne Institute of Technology (RMIT) offers a comprehensive curriculum designed to prepare students for the dynamic and competitive field of marketing. Regarding the financing of the program, students have several options to support their studies financially. RMIT University provides various scholarships specifically aimed at domestic and international students enrolling in postgraduate programs, including merit-based scholarships, equity scholarships, and country-specific awards. These scholarships can significantly reduce the financial burden and are awarded based on academic performance, leadership qualities, and financial need. Additionally, RMIT encourages students to explore government-funded loans and financial aid options available in their home countries or Australia, which may include HECS-HELP or other similar loans for eligible students.

International students are also advised to consider private financial institutions or organizations that offer educational loans to international students studying abroad. The university's fees for the Master of Marketing degree vary depending on the student’s residency status and specific course components but are generally in accordance with RMIT’s published fee structure for postgraduate coursework. Payment plans may be available, allowing students to pay tuition fees in installments rather than a lump sum.

Students are encouraged to consult the RMIT Scholarships and Financial Support Office early in their application process to identify applicable funding opportunities. Furthermore, many students finance their studies through part-time work, as RMIT’s location in Melbourne offers numerous employment opportunities for students in the marketing, retail, and service sectors. The university also provides career services and advice on work placements, which can assist students in gaining relevant work experience while supporting their study finances. Graduate career prospects post-completion can also contribute to financing studies through increased earning potential. Overall, while the program entails a significant financial investment, RMIT’s diverse support schemes and the potential for part-time work and future employment help make the Master of Marketing accessible and financially manageable for many students.

The Bachelor of Business (Marketing) at the Royal Melbourne Institute of Technology (RMIT) is designed to equip students with comprehensive knowledge and practical skills in the field of marketing. The program explores core concepts such as consumer behavior, marketing strategies, digital marketing, brand management, and market research, providing students with a robust foundation to understand the dynamic nature of modern marketing environments. Throughout the degree, students have the opportunity to engage in real-world projects, internships, and industry collaborations that enhance their practical experience and prepare them for careers in diverse sectors including advertising, market research, digital marketing agencies, and corporate marketing departments.

The curriculum emphasizes both theoretical understanding and the application of marketing principles, ensuring graduates are capable of devising innovative marketing solutions and analyzing market trends effectively. Students learn to utilize industry-standard tools and software, develop strategic marketing plans, and navigate ethical and responsible marketing practices. The program also covers emerging trends such as social media marketing, data analytics, e-commerce, and consumer engagement, reflecting the latest developments in the industry.

RMIT's strong industry links provide students with opportunities to network with professionals and participate in internships that can lead to employment post-graduation. The faculty includes experienced academics and industry practitioners dedicated to delivering a contemporary and relevant education. Graduates of the program are well-prepared for entry-level roles in marketing and related fields, with skills that are highly valued in the global marketplace.

The program offers pathways for further study, including postgraduate qualifications in marketing, business administration, and other related disciplines. It also provides a foundation for entrepreneurship and innovation in marketing-related ventures. Students benefit from the university’s state-of-the-art facilities, research centers, and supportive learning environment, fostering both academic achievement and professional development.

Overall, the Bachelor of Business (Marketing) at RMIT offers a comprehensive education that combines theory, practical experience, and industry engagement to develop skilled marketing professionals capable of thriving in a competitive and evolving global economy.