BA (Hons) Marketing

The BA (Hons) Marketing program at Queen's University Belfast is a comprehensive undergraduate degree designed to equip students with the foundational knowledge and practical skills necessary for a successful career in the dynamic field of marketing. This program offers a blend of theoretical understanding and applied learning, ensuring graduates are well-prepared to meet the challenges of modern marketing environments. Students will explore core areas such as consumer behavior, brand management, digital marketing, marketing research, advertising strategies, and strategic marketing planning. The curriculum emphasizes the development of critical thinking, creativity, communication, and analytical skills, which are essential for devising effective marketing campaigns and strategies. Throughout the course, students have opportunities for real-world experience through internships, live projects, and industry collaborations, providing valuable insights into the workings of marketing in various sectors. The program also focuses on the ethical considerations and global perspectives of marketing practices, preparing students to operate responsibly within diverse markets. With its strong emphasis on employability and professional development, Queen's University Belfast prepares graduates to pursue careers in marketing agencies, corporate marketing departments, media and advertising firms, and entrepreneurial ventures. The university's dedicated faculty members bring extensive industry experience and academic expertise, enriching the learning environment. Students benefit from modern facilities, a vibrant campus life, and access to a wide network of alumni and industry contacts. Upon completing the BA (Hons) Marketing program, students will have gained a competitive edge in the job market and possess the strategic mindset and practical skills necessary to thrive in a fast-paced, ever-evolving industry.

The BA (Hons) in Marketing at Queen's University Belfast offers students a comprehensive and dynamic introduction to the core principles and practices of modern marketing. Throughout the course, students will explore a wide range of topics including consumer behavior, digital marketing, branding strategies, market research, advertising, and sales management. The programme is designed to equip learners with both theoretical knowledge and practical skills essential for a successful career in marketing and related fields.

In the initial stages of the programme, students gain a solid foundation in business principles, understanding how marketing fits within the broader context of organizational strategy. Through modules such as Introduction to Marketing, Principles of Management, and Business Environment, learners develop a clear understanding of the economic and managerial frameworks within which marketing operates. As they progress, students engage with more specialized areas such as Digital Marketing Strategies, Social Media Marketing, and E-Commerce, reflecting the evolving landscape of the digital world and its impact on consumer engagement.

A key component of the programme is the emphasis on practical application. Students participate in real-world projects, case studies, and simulated marketing campaigns to hone their skills in problem-solving, strategic thinking, and communication. The course also offers opportunities for placements and internships, allowing students to gain valuable industry experience and develop professional networks.

Throughout the programme, students are encouraged to critically evaluate marketing theories and practices, fostering an analytical approach to problem-solving and decision-making. They explore ethical considerations and the importance of sustainable marketing, preparing them to act responsibly in their future roles. The programme’s coursework integrates the latest research, industry trends, and technological advancements to ensure graduates are job-ready and competitive in the global marketplace.

Graduates of the BA (Hons) in Marketing at Queen’s University Belfast are well-prepared for careers in marketing management, brand development, market research, digital marketing, sales, and advertising. The programme also provides a strong foundation for further postgraduate study or entrepreneurship. With a blend of rigorous academic learning and practical exposure, this degree aims to develop confident, innovative, and ethical marketing professionals who can adapt to the changing demands of the industry.

A minimum of 120 credits is required to complete the Marketing undergraduate degree program at Queen's University Belfast. The program typically spans over three to four years of full-time study. Students are expected to undertake a combination of core modules, optional modules, and a dissertation or final year project. Core modules generally include foundational topics such as Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing, Strategic Marketing, and International Marketing. Optional modules may allow students to specialise in areas such as Service Marketing, Marketing Analytics, Branding, or E-commerce. To ensure a comprehensive understanding of the field, students are encouraged to participate in practical projects, case studies, and internships where available. The program also emphasizes developing vital skills such as critical thinking, communication, data analysis, and digital competence. Entry requirements typically include A-levels or equivalent qualifications with specific grades, as well as proficiency in English language. Some modules may have pre-requisites or co-requisites that students need to satisfy. Assessment methods encompass written examinations, coursework assignments, presentations, and group projects to evaluate students' knowledge and practical abilities thoroughly. Additionally, students are often encouraged to engage in extracurricular activities, professional development seminars, and networking events to enhance their employability after graduation. The program's structure is designed to align with industry standards and evolving market trends, preparing graduates for diverse roles within the marketing sector. It is also advised that students stay updated with the latest marketing practices and technologies throughout their studies to maximize their learning outcomes. The program aims to produce graduates equipped with strategic thinking, innovative marketing skills, and ethical understanding to succeed in a competitive global environment.

The financing of the Marketing degree program at Queen's University Belfast is designed to accommodate a diverse range of students, including domestic and international applicants. Tuition fees for the undergraduate Marketing program vary depending on the student's residency status. For UK residents, the annual tuition fee is approximately £9,250, which covers instruction, access to university facilities, and student support services. For international students, the fee is higher, around £20,500 per year, reflecting the international fee structure. These fees are subject to annual review and may increase slightly each academic year.

Students are encouraged to explore a variety of funding options to support their studies. The university offers a range of scholarships and bursaries for both home and international students, which can significantly reduce the financial burden. For example, the Queen's International Bursary and the Queen’s Global Development Scholarship are available for eligible students. Additionally, students can apply for government-backed student loans, such as the Student Loan from the UK's Student Loans Company, which provides repayment options based on income after graduation.

Part-time work opportunities are available on campus and within the Belfast community, allowing students to supplement their income during studies. Queen's University Belfast also participates in the UK’s part-time work scheme, enabling students to gain practical experience while earning. For postgraduate students, more specialized funding options are available, including research grants and assistantships, depending on the nature of the program and ongoing research projects.

International students should consider the costs of health insurance, accommodation, and living expenses, which are not included in tuition fees but are crucial for budgeting. The university provides guidance and advice to prospective students on financing their studies and managing expenses. Students are also encouraged to seek external funding sources, such as private scholarships, grants from their home governments, or international organizations that support higher education.

In summary, the financing of the Marketing program at Queen's University Belfast involves tuition fees that differ for UK and international students, within a comprehensive support framework that includes scholarships, government loans, part-time work, and external funding. The university prioritizes making education accessible and manageable financially, affirming its commitment to supporting students throughout their academic journey.

The Bachelor of Arts (BA) in Marketing at Queen's University Belfast offers students a comprehensive grounding in the principles and practices of marketing within a dynamic global context. The programme is designed to provide students with essential skills in market analysis, consumer behavior, digital marketing, branding, and strategic planning. It aims to develop a deep understanding of how organizations engage with their customers and how marketing strategies are formulated and implemented to achieve business objectives.

Throughout the course, students are exposed to a variety of modules that combine theoretical frameworks with practical applications. These modules include topics such as marketing communications, retail marketing, advertising, and marketing research. The programme emphasizes the importance of digital and social media marketing, reflecting current industry trends and the increasing role of technology in marketing strategies.

Lectures are delivered by experienced academics and industry practitioners, ensuring that students receive both academic rigor and real-world insights. The programme also offers opportunities for work placements and industry projects, allowing students to gain valuable experience and develop professional networks. In addition, Queen's University Belfast has strong links with local, national, and international businesses, providing a diverse range of experiential learning opportunities.

Students are encouraged to develop critical thinking, analytical skills, and creativity, which are vital for a successful career in marketing. The programme prepares graduates for a wide range of roles in marketing departments, advertising agencies, public relations firms, and consultancy services. Careers in marketing can include positions such as marketing executive, brand manager, digital marketing specialist, market researcher, and advertising coordinator.

The university's modern facilities, including dedicated marketing labs and extensive library resources, support effective learning and research. The programme also incorporates the use of innovative digital tools and marketing software, ensuring students are proficient in industry-standard technologies.

The duration of the programme is typically three years for full-time students, with opportunities for study abroad or part-time study for those seeking flexibility. Upon completion, graduates receive a recognized degree that can serve as a foundation for further postgraduate study or entry into the professional marketing workforce.

Queen's University Belfast's marketing programme is accredited and aligned with industry standards, ensuring that graduates are well-prepared for the competitive job market. Support services are available to assist students with career planning, internships, and professional development. The university's vibrant student community and active student societies also provide opportunities for networking and extracurricular engagement in marketing-related activities.