Marketing and Innovation

Study mode:Part-time Languages: English Duration:18 months
Local:$ 9.68k / 1 Academic year(s) Foreign:$ 14.6k / 1 Academic year(s) Deadline: Jan 15, 2022
StudyQA ranking:4056

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Our MA in Marketing and Innovation is a 180-credit, three-stage course of awards, comprising the postgraduate certificate, postgraduate diploma, and Masters-level awards.

You will be able to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships. You will be able to review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making. There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation.

Additional course information
Course content maintains a good balance between theory and practical applications, covering the key functional areas encountered within international marketing. Throughout the course you will be encouraged to think critically about many different business issues and to develop marketing strategies.

Core modules: PG Cert

* Strategic Marketing Management
* Marketing Management

Core modules: PG Dip

* Marketing Design and Innovation
* Research Methods in an International Context

Core modules: MA

* Major Project

Optional modules

* Challenges of Management in Practice
* Buyer Behaviour
* Internet Marketing
* Marketing Communications
* Marketing Design and Innovation
* Marketing in the Public Sector
* Marketing Research
* Strategic Marketing Management
* Marketing Management
* Marketing in a Global Context

Assessment
Assessment strategies in our modules have been designed to enable you to demonstrate practical skills of data management and manipulation, synthesis of ideas in application, and to communicate outcomes to others in different marketing situations. Normally this is done through assignment and group presentation. There are no formal examinations in our course.

A degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the Masters stage of our award. We welcome applications from International and EU CandidatesA degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Those candidates for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 or equivalent. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the Masters stage of our award.Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C) TOEFL paper-based test score : 600 TOEFL iBT® test: 100 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.
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