Marketing with French

Marketing with French at The University of Buckingham is a comprehensive undergraduate programme designed to equip students with essential marketing skills and a deep understanding of French language and culture. This course combines practical marketing techniques with linguistic proficiency, preparing graduates to thrive in the global marketplace. Throughout the programme, students will explore core marketing concepts such as consumer behaviour, digital marketing, strategic management, branding, and market research, all contextualized within an international framework. The curriculum emphasizes the development of analytical abilities, effective communication skills, and a creative approach to problem-solving. An integral part of the degree is the study of the French language, which is integrated into the coursework to enhance linguistic competence and cultural awareness, allowing students to communicate confidently in French-speaking environments. The programme also offers opportunities for internships, study abroad exchanges, and industry projects, giving students real-world experience and professional networking opportunities. Graduates of Marketing with French will be well-prepared for careers in international marketing, advertising, public relations, sales, and other related fields, with an added advantage of bilingual proficiency. The University of Buckingham’s small class sizes and personalized teaching approach ensure students receive individual attention and mentorship from experienced faculty members. With a strong focus on employability and practical skills, this degree aims to produce versatile professionals capable of working effectively across borders and cultures. Whether you aspire to work in multinational corporations, start your own business, or pursue further postgraduate studies, this programme offers a solid foundation and a competitive edge in today’s dynamic global economy.

Detailed Course Facts

• EUR 14015 Year (EEA)
• EUR 19930 Year (Non-EEA)

Home/EU £11,250; International £16,000

• English

Course Content

Teaching is carried out through a combination of formal lectures supported by tutorials and seminars. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the Universitys own Virtual Learning Environment (VLE).

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

All applicants must meet the following entry requirements:

• 280 UCAS Points or Equivalent, and
• GCSE French, and
• Level of English required

English language requirements

• IELTS: Average of 6.0 (with 5.5 or above in each component)
• TOEFL: (Internet-based) 79-80
• TOEFL: (Paper-based) 550
• Cambridge Certificate of Proficiency in English (CPE): C or higher
• International GCSE English as a Second Language: C or higher on extended curriculum
• London University GCE O level Syllabus B in English Language: C or higher
• Oxford-ARELS Examination Higher Level: Credit or Distinction
• Pearson Test of English Academic (PTE Academic): 50-57

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Buckingham.

The University of Buckingham offers a well-regarded undergraduate programme in Marketing with French, designed to provide students with a comprehensive understanding of marketing principles, strategies, and communication skills within a global context. This programme combines rigorous academic coursework with practical applications, preparing graduates for diverse careers in the marketing industry, international business, and related fields. Students will develop core competencies in market research, consumer behavior, digital marketing, advertising, branding, and sales techniques, all within the framework of understanding French language and cultural nuances.

The curriculum is structured to enhance analytical thinking, creative problem-solving, and strategic planning abilities. Throughout the programme, students engage in various projects that simulate real-world marketing challenges, encouraging teamwork and innovative thinking. The inclusion of French language modules ensures that students can effectively communicate in French, understand cultural differences in marketing practices, and work within French-speaking markets. This bilingual approach aims to prepare students for employment in European and international markets, where language skills and cultural intelligence are highly valued.

The University of Buckingham emphasizes a student-centered approach, providing small class sizes, personalized tuition, and close interaction with experienced faculty. This environment fosters an engaging learning atmosphere, critical thinking, and the development of professional networks. Additionally, students benefit from opportunities such as internships, industry placements, and study abroad programmes, which are integral to gaining practical experience and building career-ready skills.

The programme's assessment methods include essays, presentations, group projects, and examinations, designed to evaluate both theoretical knowledge and practical application. Graduates of the Marketing with French programme are equipped with the linguistic, cultural, and business skills necessary to succeed in international marketing roles, including positions in multinational corporations, marketing agencies, export companies, and diplomatic services.

Furthermore, the university's strong links with industry partners offer students access to guest lectures, networking events, and career advice, enhancing their employment prospects after graduation. Overall, this programme aims to produce versatile, culturally aware marketing professionals capable of thriving in a competitive global environment.