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In today’s economy, firms seek marketing professionals who are creative problem solvers and who are well-versed in both traditional and digital marketing management. There is a need for graduates who possess marketing analytical, problem-solving, and communications skills.
The Bachelor of Science in Marketing program at Fisher College is grounded in the core essentials of a general management education, but it also provides students with a deeper understanding of various marketing disciplines such as marketing strategy, consumer behavior, marketing research and analysis, brand management, social media and digital marketing, and integrated marketing communications. By focusing in greater depth in such marketing areas, Fisher students will differentiate themselves from graduates of other programs.
The Marketing program will provide students with a solid core in marketing problem solving and analytics which are applicable in any marketing career. Through a mix of theory, case studies, and practice, students will gain the knowledge and skills necessary to take on a critical role in any marketing environment. The marketing faculty at Fisher College are knowledgeable in both the theoretical and practical/managerial aspects of marketing, with backgrounds in both advanced marketing education and corporate managerial experience.
Fisher College is located in the Back Bay section of Boston, close to many businesses and non-profit organizations that need to market their goods and services. A marketing internship and subsequent career can be explored conveniently from our extraordinary location.
Credit hours CM105 Public Speaking3 CS101 Computer Concepts and Applications3 EC101 Macroeconomics3 EC102 Microeconomics3
English I3 EN102 English II3 IS105
Common Experience3 MA107/117 College Algebra/Finite Math¥3 MK201 Principles of Marketing3 PS101 Introduction to Psychology3 Total Credits30Second Year
Credit hours AC121
LA204 Business Law3 MA121 Basic Statistics3 MG201 Principles of Management3 MK220 Consumer Behavior3
Social Sciences Elective
Credit hours IS210 Professional Development for Internship* 1 FI201 Principles of Business Finance3 MG315 International Management3 MK301 Marketing Research and Analysis3 MK302 Brand Strategy3 MK310 Integrated Marketing Communications3 Free Elective (4)12 Marketing Elective3 Total Credits31 Fourth Year
Credit hours MK420 Marketing Management3 MK450 Senior Project3
MK460 Marketing Internship
3 Free Elective (4)
12 Humanities Elective
3 Marketing Elective
Social Sciences Elective3 Total Credits30
A completed application form. We recommend that international students apply via the International Student Online Application.
A $50 application fee.
An official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable. Transcripts must be translated into English. If you are not able to provide an official, translated transcript, we recommend that you utilize the services of the Center for Educational Documentation (opens in new window), to provide Fisher College with appropriate documentation.
Official results from the Test of English as a Foreign Language (TOEFL) or its equivalent. Fisher accepts a variety of other language examinations, such as:
Paper-based TOEFL (PbT)
Computer-based TOEFL (CbT)
Internet-based TOEFL (IbT)
Cambridge PET exam
The STEP Eiken exam (Japan)
The ESPT exam (Korea)
iTEP Academics: The International Test of English Proficiency (iTEP) with a minimum score of Level 5 or higher. TheiTEP score is valid for two years.
The minimum TOEFL score required for direct acceptance is 61iBT. Students with lower scores may be conditionally accepted to Fisher, or be required to attend language development courses. Students take college-level courses at the discretion of their Academic Advisor. (The school code for Fisher College is 3391.)
A notarized, current bank statement verifying that the student has a minimum of $49,000.00 U.S. Dollars in a cash account available for his or her use. If the bank account is not in the student's name, then a notarized letter of support should accompany the notarized bank statement from the holder of the account. Most consulates around the world require the applicant to prove that he or she is able to pay for his or her entire program of study.
Official college transcripts. If you intend to transfer from another college/university, you will need to forward official transcripts from that college as well as written course descriptions.
Transfer Release Form. International students transferring their I-20 from another college or language school must submit a transfer release form and a copy of their I-20 from the last college attended. All transfer students must be in good academic standing, must owe no money to their previous college, and must not have any judicial or criminal complaints against them.
The Office of Admissions reserves the right to request additional information to determine admissions eligibility.
If you would like to inquire about specific accommodations upon enrollment, please contact the Student Accessibility Services.