Innovation can generate trillions of dollars. New revenue from product and service innovations. New ways to save resources through process innovations. Organizational transformation requires identification of new market segments. Marketing strategies help attract new customers. This is where the Academic program in Innovation comes in.

So what is the Academic Innovation Program?

The Academic Innovation Program meets the growing demand for innovative strategies in management and advertising. Technological changes and expansion of the global market require experts who can interpret social trends and different cultures to drive company growth. Innovators also generate new business ideas, develop unique product lines, redefine existing products and services, and provide the industry with new insights into consumer needs and desires. The advantages of the program include the development of creative thinking for targeted applications. Students will learn how to analyze social data and market trends and combine them with business development strategies. Instead of static knowledge, this program gives students access to information from global sources so that they become a leader in advancement. The cost of a diploma depends on the program of study and the location of the university. Students should explore global options to find a course that best suits their interests and needs.

The industry profession thrives in the face of constant challenges to remain competitive. Innovation professionals in management, marketing, product development and start—up companies are in great demand. Graduates can work as integrated teams within companies or as independent consultants to follow current practices and develop improvement strategies. A deep understanding of the financial benefits of technology and its ability to keep pace with change makes innovators an invaluable asset to any organization.

What Does a Degree in Innovation Cover?

Because much of the innovation economy is based on new technologies, some innovation programs focus on emerging technologies. Students receive hands—on training to develop the versatile leadership skills needed to turn good ideas into marketable products. In particular, the program includes continuous hands—on project work focused on key aspects of successful product delivery and implementation, such as market and customer research, customer and product strategy validation, business modeling and project launch.

Innovative academic programs include courses that cover basic business principles and new and innovative business strategies, so some examples of such courses are:

• Basic economic principles

• Accounting

• Business communication and law and organizational ethics

• Management theory and practice

• Group dynamics and organizational behavior

• Decision—making strategies

• Innovation and creativity in business competition and in organization

What are career options?

An innovation degree is often interdisciplinary in nature and can lead to several different positions in the business field. Some of them can be:

• Business manager or director

• Marketing manager

• Financial manager

• Management analyst

• Chief operating officer

• General manager