Marketing

Description

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.

Learning Outcomes

• Learn to create a marketing mix to market products, services and ideas to customers
• Acquire the knowledge to develop marketing strategy
• Learn how to effectively communicate marketing information to their various constituencies
• Develop an understanding of human behavior related to marketing activity

Detailed Course Facts

Application deadline July 1 is the last date to apply for the Fall Semester which begins late August/early September;November 1 is the last date to apply for the Spring Semester which begins mid-January Tuition fee

• USD 30965 Year (National)
• USD 30965 Year (International)

Start date September 2015 Credits 120
Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time More information Go To The Course Website

Course Content

FIRST SEMESTER

• Acct 101 Principles of Accounting I
• Eng C101 Composition & Rhetoric
• Math C105 Intermediate Algebra
• FYS 101 First Year Seminar
• CAIS 191 Computer Concepts

SECOND SEMESTER

• Acct 102 Principles of Accounting II
• Eng 202 Advanced Composition
• (for Business)
• CAIS 101 Statistics
• Sci Natural Sciences Core
• Free Elective

THIRD SEMESTER

• Econ 201 Principles of Economics – Macro
• CAIS 102 Applied Statistics
• SoSc Social Science Core
• FA Fine Arts Core
• Acct 103 Managerial Accounting

FOURTH SEMESTER

• Econ 202 Principles of Economics – Micro
• CAIS 201 Introduction to CAIS
• Law 251 Business Law I
• Sci Natural Science Core
• SoSc Social Science Core

FIFTH SEMESTER

• Fin 309 Managerial Finance
• Mktg 305 Principles of Marketing
• Mgmt 301 Operations Management
• Hum Humanities Core
• Free Elective

SIXTH SEMESTER

• Fin 380 Multinational Finance
• Mktg 342 Multinational Marketing
• Mgmt 302 Multiculture Management
• Hum Humanities Core
• Free Elective

SEVENTH SEMESTER

• Fin 321 Investment Principles
• BuAd 382 Senior Project/Internship
• Mktg 308 Marketing Research
• Major Elective
• Free Elective

EIGHTH SEMESTER

• Mgmt 350 Business Policy and Strategy
• Caps 390 Capstone Seminar
• Major Elective
• Major Elective

Free Elective

Total Credits: 120 Credits

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 500 TOEFL iBT® test : 61

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

You can demonstrate proof of English Language competency by meeting any one of the criteria listed below:

1. A letter certifying completion of level 6 at the University’s English Language Institute (ELI).
Attainment of a satisfactory score on the University of Bridgeport’s English Language Assessment Battery (ELAB).

2. A minimum TOEFL score of 500 (PBT), 173 (CBT), or 61 (IBT) for undergraduates and a minimum score of 550 (PBT), 213 (CBT), or 80 (IBT) for graduates (post-graduates).

3. A minimum IELTS (Cambridge Testing) Band score of 6.0 for Undergraduates and a minimum Band score of 6.5 for graduates (post-graduates).

4. A transcript from an accredited American university indicating a grade of “C” or better in one semester of college English Composition.

5. Critical Reading SAT score of 400 or above; or ACT English score of 19 or above.

6.An official letter certifying completion of ELS (English Language Service) through level 112.

7.An official letter certifying completion of CSE (The Center for English Studies) through level 7.5.

8. A Michigan English Assessment Battery (MELAB) score of 69 or above for undergraduates and score of 77 or above for graduates.

9. A Prueba de Aptitud Academica (PAA) English achievement score of 500 or above.

10. A level of “Advanced” on the English Language Proficiency Test of the College Board.

11. An official “O” level or “A” level Certificate indicating a grade of “C” or better in English.

12. An EIKEN score of Grade 2A or above for undergraduates and a score of Grade Pre-1 or above for graduates.

13. A score of 4 or better on the “English A” Higher Level examination in the International Baccalaureate (IB) program.

14. WAEC, WASSE, CXC, etc. – Score of “C” or better on English Language exam.

15. A minimum Pearson Test of English Academic (PTE Academic) score of 44 for undergraduates and a minimum PTE Academic score of 53 for graduates (post-graduates).

You must demonstrate English language competency in one of the ways listed above. If you don’t demonstrate English language competency in one of these ways prior to registration, you will be given the University English Language Assessment Battery (ELAB) test upon arrival. If you pass at a satisfactory level, you may begin classes.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.