StudyQA — Master: International Marketing Management

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This popular Masters degree will give you the perfect start to your professional career in marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international environment.

You will be taught how to appreciate modern and prospective new developments in marketing management theory and practice. Through a programme of academic and practical study, you will explore essential areas including international marketing, marketing strategy and marketing research.

You will also gain a comprehensive understanding of key international considerations, including international services marketing, consumer behaviour across cultures and global supply chains.
The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.

The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, our MSc International Marketing Management is globally recognised and attracts students from all over the world, giving you the chance to work with graduates from a range of backgrounds. You will gain an important cross-cultural experience and an understanding of the skills required to work in an international environment.

Careers

This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You will develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, supply chain management, advertising and promotion.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value.

Compulsory Modules
* Consumer Behaviour Across Cultures
* Marketing Research
* Marketing Communications
* International Marketing
* Marketing Strategy
* International Services Marketing
* Global Distribution and Supply Chains
* Professional Skills and Employability
* Company Marketing Project

Choose One
* Dissertation
* Consultancy Project

Optional Modules
Choose either of the following:

* Direct, Digital and Interactive Marketing
* Social Media Marketing

* You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation. * If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries.English Language RequirementsIf English is not your first language you need to attain one of the following: * TOEFL iBT: At least 92 overall with a minimum of 21 in Listening, 21 in Reading, 23 in Speaking and 22 in Writing. * IELTS test you need to achieve a score of 6 or more in each section and an overall score of 6.5. English Language Requirements IELTS band: 6.5 TOEFL iBT® test: 92 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.