Marketing

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The MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, services, psychology and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the individual level and across society. Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format.

The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

We appreciate that one of the most important reasons for postgraduate study is to increase your employability, so the Business School has a dedicated Employability Team who will work with you on promoting and enhancing your employability. Through their support you will have the chance to develop skills, understanding and personal attributes that make you more likely to gain graduate level employment and be successful in your chosen occupation.

This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from October to September.

During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that all options are available timetable permitting and may change.

Please note that programme structures may be subject to change.

Compulsory modules
Module /Credits

* Consumption, Markets and Culture (BEMM110) / 15
* Dissertation - Marketing (BEMM250) / 30
* Advanced Marketing Seminars (BEMM103) / 15
* Marketing Analysis and Research (BEMM115) / 15
* Marketing Strategy (BEMM148) / 15
* Understanding Consumer Behaviour (BEMM120) / 15

Total credits 105

Optional modules
You will choose four options totalling 60 credits from a regularly updated selection. Recent modules are shown below:

Module / Credits

* Advertising and Consumer Psychology (BEMM157) / 15
* Accounting for International Managers (BEAM045)
* Brand Communication (BEMM113) / 15
* Entrepreneurship: New Venture Development (BEMM108) / 15
* Internet Marketing in the Information Society (BEMM111) / 15
* Marketing Theory (BEMM122) / 15
* Principles of International Business (BEMM116) / 15
* Service Operations and Marketing (BEMM147) / 15
* Tourism and Marketing (BEMM374) / 15
* The Creative Organisation (BEMM162) / 15
* Events Management (BEMM380) / 15 Learning and teaching
Our postgraduate taught programmes utilise a range of teaching methods including lectures, seminars and tutorials.

Lectures
The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials
Seminars and tutorials involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments.

Assessment
Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Examinations are normally held at the end of the module, in January and May/June.

A good Honours degree (2:1 or equivalent) in a related discipline, including management, marketing, psychology, economics, English literature, sociology, media and the arts. You must demonstrate a strong personal interest, or relevant work experience, in the field of marketing.English language requirements * IELTS overall score of 7.0 with no section less than 6.0. * TOEFL IBT overall score of 100, with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking. English Language Requirements IELTS band: 7 TOEFL iBT® test: 100

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Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Business School offers a generous range of scholarships and bursaries for postgraduate students. In previous years funding has been available through a number of scholarships including Distinction Scholarships, Thomson Reuters Scholarships and Excellence Scholarships.