Marketing

Study mode:On campus Study type:Full-time Languages: English
Local:$ 2.28 k / Year(s) Foreign:$ 16 k / Year(s) Deadline: Oct 15, 2025
80 place StudyQA ranking:4245 Duration:12 months

Photos of university / #universityofgroningen

During this programme you will develop a basic understanding of how marketing works and the skills you need to implement it effectively. Important aspects of marketing include understanding customers and underlying psychological processes, building a strong brand and reputation and finding ways to improve customer satisfaction and sales.  This programme therefore combines lectures, hands-on tutorials and assignments with established psychological theories regarding marketing and consumers as well as the latest academic insights, best business practices, and real life cases. The MSc in Marketing comprises two specialisations: Marketing Management (MM) and Marketing Intelligence (MI). Afterwards, you can choose course units within one of the two specialisations (MM or MI) or combine several course units from both themes. It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for these double degree programmes as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo or Münster. Selection will take place based on grades and motivation.

Accreditation: AACSB, NVAO, NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

Admission requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained. For more information, see: http://www.rug.nl/feb/education/admissions/int/2/abackground It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

Other requirements

  1. vooropleiding (ISPAC: vereiste vooropleiding) To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained. For more information, see: http://www.rug.nl/feb/education/admissions/int/2/abackground It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office
  2. erkende verworven competenties (EVC’s) GMAT/GRE; for specific scores (and exemptions), see http://www.rug.nl/feb/education/admissions/int/2/cother
  3. cijferlijst A certified grade list(s) is considered in the evaluation.
  4. taaltoets cijfer TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: http://www.rug.nl/feb/education/admissions/int/2/blanguage


Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

  • ✔️ Flexible study schedule
  • ✔️ Experienced teachers
  • ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Similar programs:
Study mode:On campus Languages: English
Foreign:$ 20.9 k / Year(s)
Deadline: Aug 31, 2025 301–350 place StudyQA ranking: 4163
Study mode:On campus Languages: English
Foreign:$ 30 k / Year(s)
Deadline: Nov 15, 2025 351–400 place StudyQA ranking: 4362
Study mode:On campus Languages: English
Local:$ 18.4 k / Year(s) Foreign:$ 18.4 k / Year(s)
Deadline: May 31, 2025 301–350 place StudyQA ranking: 4127
Study mode:On campus Languages: English
Foreign:$ 4.03 k / Year(s)
Deadline: Sep 30, 2025 155 place StudyQA ranking: 5765
Study mode:On campus Languages: English
Foreign:$ 27.6 k / Year(s)
Deadline: Jan 1, 2026 401–500 place StudyQA ranking: 5033
Study mode:On campus Languages: English
Local:$ 43.4 k / Year(s) Foreign:$ 43.4 k / Year(s)
Deadline: Jan 15, 2026 401–500 place StudyQA ranking: 4387
Study mode:On campus Languages: English
Local:$ 41.2 k / Year(s) Foreign:$ 41.2 k / Year(s)
Deadline: Feb 1, 2026 StudyQA ranking: 4648
Study mode:On campus Languages: English
Foreign:$ 65.1 k / Year(s)
Deadline: Jan 1, 2026 85 place StudyQA ranking: 4736
Study mode:On campus Languages: English
Local:$ 67 k / Year(s) Foreign:$ 69.1 k / Year(s)
Deadline: Jan 1, 2026 170 place StudyQA ranking: 4402