Marketing

During this programme you will develop a basic understanding of how marketing works and the skills you need to implement it effectively. Important aspects of marketing include understanding customers and underlying psychological processes, building a strong brand and reputation and finding ways to improve customer satisfaction and sales.  This programme therefore combines lectures, hands-on tutorials and assignments with established psychological theories regarding marketing and consumers as well as the latest academic insights, best business practices, and real life cases. The MSc in Marketing comprises two specialisations: Marketing Management (MM) and Marketing Intelligence (MI). Afterwards, you can choose course units within one of the two specialisations (MM or MI) or combine several course units from both themes. It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for these double degree programmes as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo or Münster. Selection will take place based on grades and motivation.

Accreditation: AACSB, NVAO, NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

Admission requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained. For more information, see: http://www.rug.nl/feb/education/admissions/int/2/abackground It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

Other requirements

1. vooropleiding (ISPAC: vereiste vooropleiding) To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained. For more information, see: http://www.rug.nl/feb/education/admissions/int/2/abackground It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office
2. erkende verworven competenties (EVC’s) GMAT/GRE; for specific scores (and exemptions), see http://www.rug.nl/feb/education/admissions/int/2/cother
3. cijferlijst A certified grade list(s) is considered in the evaluation.
4. taaltoets cijfer TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: http://www.rug.nl/feb/education/admissions/int/2/blanguage