Marketing

The Bachelor of Arts (Hons) in Marketing at Nottingham Trent University offers an in-depth exploration of the dynamic world of marketing and consumer behaviour. This comprehensive programme is designed to equip students with the essential knowledge, practical skills, and strategic insight needed to excel in the fast-paced and ever-evolving global marketing industry. Throughout the course, students will engage with a broad spectrum of topics, including digital marketing, branding, market research, strategic planning, advertising, social media marketing, and data analysis. The curriculum combines theoretical foundations with practical applications, enabling students to develop a strong understanding of marketing principles while gaining hands-on experience through real-world projects, case studies, and industry placements.

The programme emphasizes the importance of innovation and creativity in crafting effective marketing campaigns that resonate with diverse audiences. Students will learn how to analyze market trends, interpret consumer data, and leverage new technologies to develop impactful marketing strategies. The course also fosters crucial skills such as critical thinking, communication, teamwork, and problem-solving, preparing graduates for successful careers in marketing, advertising, public relations, digital media, and related fields.

Nottingham Trent University's strong ties with industry partners provide students with excellent networking opportunities, guest lectures, and potential work placements, facilitating a smooth transition from academic study to professional practice. The programme is delivered by experienced academic staff and industry experts committed to supporting student development. State-of-the-art facilities, including dedicated marketing labs and digital resources, complement the learning experience. Upon completion, graduates will be well-equipped to pursue diverse roles within the marketing sector, including brand management, market research analyst, digital marketing specialist, and marketing consultant. Emphasizing innovation, research, and practical learning, the BA (Hons) in Marketing offers an excellent foundation for those aspiring to make a significant impact in the global marketing landscape.

Detailed Course Facts

• GBP 9000 Year (EEA)

• English

Course Content

The course starts in September. Take a look at our academic calendar for details of term start and end dates.

This is a three or four-year course depending on whether you take a work placement year.

What will I study?

Year One

• Fundamentals of Marketing

• The Marketing Environment

• Business Information Systems and Quantitative Methods for Marketing

• Accounting and Finance for Managers

• Foundations of Managing and Organising

• Entrepreneurship and Professional Development

Year Two

First six months

All students will study core modules.

• Research for Marketing

• Delivering Customer Value

• Integrated Marketing Communications

Second six months

Full-time students choose one from:

• Study abroad

• Enterprise project

• Community project

• Internship

• Taught modules (see below)

Placement students and full-time students that have selected taught modules above will study:

• Managing in Marketing

• Buyer Behaviour

Plus one optional module from:

• Digital Essentials

• Exploring Strategy and Innovation

Year Three

Placement year for those taking this option. Students can also choose to study abroad with a partner institution during the year, or combine the two.

Final year

• Future Marketing

• New Media Marketing

• Strategic Marketing and Brand Management

• Research Project

• Leadership and Employability

One optional module from:

• Digital Marketing Planning

• Managing Creativity, Design and Innovation

How will I learn?

The course incorporates a wide range of teaching methods including lectures, seminars, workshops, group projects, presentations, student-lead meetings, tutorials, one-to-one tutor support and independent study.

Project based learning forms an important element of your learning on this course and the group activities will develop your ability to work in a team and enhance your employability.

You will benefit from the latest industry tools and technologies, and will have access to the wide array of resources available at Nottingham Business School.

Contact time

92% of students studying for a marketing degree agreed that they received sufficient advice and support with their studies (National Student Survey 2013).

On average you will receive 12 - 15 hours of teaching per week from a combination of lectures and seminars. You'll then be expected to increase your understanding of the subject area through independent study for each module.

Additional to this, you will also have further time-tabled contact time for your induction at the beginning of the year, and sessions on employability and opportunities that you can get involved with while at University.

Personal tutor sessions

You will also have a number of one-on-one tutor sessions during each year, which will allow you to:

• Discuss and gain feedback about your work.

• Ask questions about the projects you're working on.

• Raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

Where will I study?

All students will attend lectures and seminars at NTU's City site, in the impressive Newton building, home to Nottingham Business School.

Virtual learning environment

You will use our virtual learning environment, NOW, which is a flexible web-based system that gives you 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and submit coursework electronically from anywhere in the world.

Learning from industry experts

Developed by professional marketers, employers and academics, this course benefits from associations with professional bodies such as the Chartered Institute of Marketing to ensure your skills are in line with the demands of the industry.

Our tutors have industry experience in their specialist field, which means you will gain practical insight into these fields and how companies are run.

How will I be assessed?

As well as attending lectures, seminars and workshops, you will also carry out hands-on computing, personal research and essay / report writing, case studies, group work, individual projects, role play, case studies and presentations.

You will typically be assessed through a combination of coursework, projects and examinations. The course has been designed to help you develop a range of practical skills. Formative assessments will be provided by your tutors for many practical elements of the course.

All CIM modules will be double assessed by both NTU and CIM, which ensures that your degree award is always protected.

In response to student feedback the University has introduced a policy that ensures you are given feedback on assessment within three weeks of submission.

English Language Requirements

IELTS band : 6.5 CAE score : 75(Grade B)

To study at this university, you have to speak English. We advice you to

Requirements

You will need:

• 300 UCAS tariff points achieved from three A-levels or from two A-levels and two AS-levels (excluding General Studies) or equivalent qualifications.
• GCSE Maths and English Language at grade C or above.

If you are unsure whether the qualifications you have, or are currently studying for, meet the minimum entry requirements for this course, please contact us before submitting an application through UCAS.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Nottingham Trent University.

Accreditation

It is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide.