Marketing

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The MSc Marketing is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience. The programme:

* draws on the research interests of the marketing faculty and addresses the three core elements of marketing today: Marketing to Consumers; Marketing to Businesses and Organisations; and Marketing and Society
* deepens and advances understanding of core marketing theories and concepts
* balances theory with practical application
* systematically develops key business skills including group working, project management and presentation skills
* leverages the expertise of nationally and internationally recognised faculty.

Qualifications and durations
* Full-time MSc, 1 year

Semester 1
During the first semester you will study the following five modules:

* Marketing to Consumers
* Marketing and Society (I)
* Contemporary Marketing Challenges
* Marketing to Businesses and Organisations
* Strategic Marketing (I)

Semester 2
During the second semester the modules are:

* Strategic Brand Management
* Advanced Advertising Theory
* Financial Management for Marketing
* Cross-Cultural Marketing
* Research Methods for Marketing
* Marketing and Society (II)
* Strategic Marketing (II)

Independent Research Study
During the summer you will carry out an independent research study. This is your opportunity to carry out an individual, scholarly research project in a particular area of marketing. The independent research project should be between 10,000 15,000 words.

You should hold a degree in Marketing or Business/ Management (2:1 or above or its international equivalent). Candidates without a first degree in this area need to demonstrate sufficient work experience in marketing. The minimum non-graduate qualifications acceptable for admission to the University of Bath are: * A relevant postgraduate diploma (passed at the appropriate level); or * A relevant professional qualification together with papers passed at an appropriate standard if required by the appropriate Head of Group; or * Extended and responsible experience in a relevant field of industry, teaching or a government establishment with authorship of papers of an acceptable academic standard. Please note a £50 application fee is required for this programme and this should be submitted with your application.English LanguageCandidates whose first language is not English will normally require a minimum IELTS score of 7.0 with no less than 6.5 in each of the four components or an internet-based TOEFL score of no less than 100 with a minimum of 24 in any one band.Academic referencesOne academic reference is required. If you graduated a long time ago and think you will have difficulties providing a reference, please contact the department. English Language Requirements IELTS band: 7 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) TOEFL iBT® test: 100 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.