Marketing BSc

Marketing BSc at the University of Exeter is a comprehensive undergraduate degree designed to provide students with a thorough understanding of the fundamental principles and practices of marketing in a dynamic and globalised environment. This programme combines theoretical knowledge with practical skills, enabling students to analyse consumer behaviour, develop effective marketing strategies, and understand the impact of digital technologies on marketing processes. Throughout the course, students will explore a wide range of topics, including brand management, market research, advertising, digital marketing, and strategic planning. The curriculum is carefully structured to foster critical thinking, creativity, and analytical skills, preparing graduates for diverse careers within marketing, advertising, sales, and related sectors. The programme emphasizes experiential learning through case studies, group projects, and industry placements, offering real-world insights from leading professionals. Students will also have opportunities to develop their communication, teamwork, and problem-solving abilities, essential for success in today’s competitive marketplace. The University of Exeter's strong links with industry partners facilitate internships and networking opportunities, ensuring graduates are well-equipped to meet the demands of a rapidly evolving industry. Additionally, the programme encourages global perspectives, with modules and activities that highlight international marketing strategies and cultural considerations. Upon completing the degree, students will be equipped with a solid foundation to pursue further study or enter the workforce with confidence. The Marketing BSc programme at Exeter aims to inspire innovative thinking and responsible marketing practices, preparing students to make a meaningful impact in the business world and beyond.

The Bachelor of Arts in Marketing at the University of Exeter is a comprehensive undergraduate program designed to prepare students for successful careers in the dynamic field of marketing. Throughout the course, students will develop a deep understanding of core marketing principles, strategic management, consumer behavior, digital marketing, and brand development. The programme combines theoretical foundations with practical applications, ensuring graduates are well-equipped to meet the challenges of modern marketing environments.

In the first year, students are introduced to fundamental concepts including marketing principles, business environment, and essential skills such as communication, data analysis, and teamwork. They will explore topics like market research, marketing mix, and the role of marketing within organizations, establishing a solid foundation for more advanced study.

During the second year, the curriculum expands to include modules on digital marketing strategies, advertising, and integrated marketing communications. Students will learn how to analyze market data, develop marketing plans, and understand consumer purchasing behavior. This year emphasizes the importance of digital platforms and the impact of new media on marketing practices, providing students with the skills to create innovative marketing campaigns.

The final year offers specialized modules that allow students to tailor their learning according to their interests and career goals. Topics include strategic marketing, branding, international marketing, and ethical issues in marketing. Students undertake a significant independent research project or a marketing-related internship, applying their knowledge to real-world scenarios. The programme also emphasizes the development of critical thinking, problem-solving skills, and ethical considerations in marketing decisions.

Throughout their studies, students benefit from the university’s strong links with industry-leading organizations, providing opportunities for networking, placements, and collaborative projects. The program aims to develop graduates who are not only knowledgeable about marketing theories but also capable of applying practical skills to solve complex marketing problems in various sectors.

Upon completion, students will be prepared for careers in marketing, advertising, digital media, market research, brand management, and related fields. The University of Exeter’s BA in Marketing encourages students to think creatively, analyze critically, and act ethically—skills that are essential for success in today’s competitive global marketplace.

Programme Requirements: Applicants to the University of Exeter’s Marketing undergraduate degree should possess strong academic qualifications, including a good A-level profile or equivalent qualifications such as IB or Scottish Highers. Typically, the admission criteria require at least grades BBB at A-level or an equivalent standard in other accepted qualifications. Additionally, a robust interest in marketing, business, or related fields is advantageous. Prospective students are often expected to demonstrate relevant extracurricular activities or work experience that showcase their interest and engagement with marketing concepts. Proficiency in English language is mandatory; therefore, applicants whose first language is not English must meet the university’s language requirements, usually demonstrated through IELTS or equivalent scores, with a typical IELTS requirement of 6.5 overall, with no component below 6.0. The selection process considers academic achievements, personal statement, and references, which should articulate motivation, understanding of the marketing field, and suitability for the programme. Certain programmes may also require applicants to attend an interview or provide a portfolio or essay demonstrating their critical thinking and writing skills. Transfer students should meet the same academic standards and be in good academic standing at their current institution. Mature students may be considered based on prior experience and demonstrable interest in the subject area. The university encourages applications from diverse backgrounds, and specific additional requirements may vary slightly depending on the country of application or specific pathway chosen within the marketing programme. Overall, the entrance criteria are designed to ensure that students have a solid academic foundation and a genuine interest in marketing to succeed in the rigorous academic environment of the University of Exeter.

The University of Exeter offers comprehensive financing options for students enrolled in its Marketing degree programmes. Funding opportunities include government-backed loans for eligible domestic students, such as undergraduate student loans provided by Student Finance England, which cover tuition fees and living expenses. Postgraduate students may access master’s loans, allowing them to finance their studies over manageable repayment periods. Scholarships and bursaries are also available for academically talented students, offering partial to full tuition fee waivers; these are awarded based on merit, country of origin, or specific circumstances. International students are encouraged to seek external funding and may explore scholarships offered by the university for international applicants, covering a portion of tuition fees and sometimes living costs. The university has dedicated financial aid advisors who assist students in exploring additional funding sources, including private scholarships, grants, and sponsorships. Payment plans are available, permitting tuition fees to be paid in instalments, easing financial pressure. The university’s fee schedule is publicly available on its official website, providing transparency about costs and payment deadlines. Students are also advised about part-time work opportunities on and near campus, enabling them to supplement their income during studies. International students should consider currency exchange and international banking costs when planning their finances. Exeter’s Careers and Employability Service offers guidance on funding opportunities linked to placements and internships, which can provide financial support or stipends. Overall, the University of Exeter strives to make studying in its Marketing programmes accessible by providing a range of financial support mechanisms tailored to diverse student needs, ensuring that financial barriers do not prevent prospective students from achieving their educational goals.

The University of Exeter offers a comprehensive Marketing undergraduate degree programme designed to equip students with the essential knowledge and skills required to succeed in the dynamic world of marketing. The programme combines theoretical foundations with practical applications, ensuring graduates are well-prepared for diverse careers in marketing, advertising, market research, and related fields. Students will explore core topics such as consumer behaviour, digital marketing strategies, marketing communications, brand management, marketing analytics, and ethical considerations in marketing practices. The curriculum emphasizes the development of critical thinking, creativity, and analytical skills, enabling students to devise effective marketing solutions in a competitive environment. Throughout the course, students benefit from a variety of teaching methods including lectures, seminars, workshops, and real-world projects, often collaborating with industry partners to gain practical insights and experience. The programme also offers opportunities for placements and internships, allowing students to apply their learning in professional settings and build valuable industry contacts. The University of Exeter’s vibrant campus environment and strong links with the business community provide an excellent backdrop for networking and career development. Graduates of the programme have gone on to work in roles such as marketing executive, digital marketing specialist, brand manager, market researcher, and communications officer, among others. The programme's focus on both theoretical knowledge and practical skills ensures that students are versatile and adaptable in a rapidly evolving marketplace. Overall, the University of Exeter’s Marketing degree prepares students for a successful career by fostering innovative thinking, strategic planning, and effective communication skills essential in today’s global economy.