Public Relations and Advertising

Public Relations and Advertising at Yaşar University offers a comprehensive and dynamic curriculum designed to prepare students for successful careers in communication, media, and marketing industries. The program combines theoretical knowledge with practical skills, enabling students to develop strategic communication plans, craft compelling messages, and manage relationships with various stakeholders. Through a blend of lectures, workshops, internships, and project-based learning, students gain expertise in media relations, digital communication, advertising campaigns, brand management, and crisis communication. The curriculum emphasizes critical thinking, creativity, ethical considerations, and cultural awareness, ensuring graduates are well-equipped to adapt to the rapidly evolving communication landscape. Students will explore contemporary topics such as social media strategies, content creation, data analysis, and audience targeting, aligning their learning with current industry trends. The program also fosters teamwork, leadership, and professional ethics, preparing students to operate effectively within organizations or as independent specialists. With access to state-of-the-art facilities and close cooperation with industry professionals, students will undertake real-world projects and internships that enhance their practical experience and employability. Graduates of the program will be qualified to pursue careers in public relations firms, advertising agencies, corporate communication departments, media outlets, and non-governmental organizations. They will also be prepared for entrepreneurial ventures in digital marketing and media production. The faculty comprises experienced academicians and industry experts who are committed to mentoring students and providing guidance throughout their academic journey. Overall, the Public Relations and Advertising program at Yaşar University aims to produce skilled communication professionals capable of creating impactful messages, managing brand reputations, and designing innovative marketing strategies in a globalized world.

Detailed Course Facts

Application deadline Fall semester:August 31st;Spring semester:January 31st Tuition fee

• USD 10500 Year (National)
• USD 10500 Year (International)

Start date September 2015 Credits (ECTS) 240 ECTS
Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time Intensity Flexible More information Go To The Course Website

Course Content

FIRST YEAR

1. Semester

• Introduction to Communication
• Visual Design Programs I
• Business Communication
• Social Psychology
• English for Academic Purposes I
• Turkish I

2. Semester

• Mass Communication

• Visual Design Programs II

• Public Relations

• Principles of Business Administration

• English for Academic Purposes II

• Turkish II

• Visual communication

SECOND YEAR

3. Semester

• Marketing for Communicators

• Principles of Advertising

• English for Communication and Media-I

• Principles of Atatürk and History of Revolution I

• Photography

• Faculty and university elective courses

4. Semester

• Media Literacy

• Advertising

• English for Communication and Media-II

• Principles of Atatürk and History of Revolution II

• Faculty and university elective courses

THIRD YEAR

5. SEMESTER

• Brand Communication

• Research Methods In Mass Com.

• Faculty and university elective courses

6. SEMESTER

• Social Responsibilities Project

• Media Planning

• Faculty and university elective courses

FOURTH YEAR

7. Semester

• Public Relations Project

• Training

• Faculty and university elective courses

8. Semester

• Advertising Project

• Faculty and university elective courses

English Language Requirements

TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

For National Students (First-Cycle / Undergraduate Programmes)

• High School Diploma
• Placement through centralized national university placement examination (YGS) administered by Student Selection and Placement Center (ÖSYM). Student Selection and Placement Center (ÖSYM) is responsible to place students according to their YGS scores.
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.)

For International Students (Full Time / First Cycle/ Undergraduate Programmes)

• Application Form
• High School Diploma
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.) (Not required for native speakers).
• Letter of Recommendation
• Photocopy of Passport

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Yasar University.

Funding

Academic Achievement Scholarship:

Undergraduate students enrolled at Yasar University are eligible for scholarships based on their academic performance. Any student, who has completed the first academic year and achieved a grade point average of above 2.30 out of 4.00, will be eligible to apply for an academic scholarship. Within the quota determined, scholarships for the following academic year, will be awarded on a 100%, 50% and 25% basis. The scholarship will continue as long as the student’s grades are maintained.

Sports Scholarship:

Yasar University offers Sports Scholarships to successful athletes playing in National teams. This year, scholarships of 100%, 50% and 25% will be offered to athletes in below fields: Tennis, Table Tennis, Archery, Athletics, Chess, Fencing, Gymnastics, Swimming and Triathlon Applications for Sports Scholarship are taken during May.

Turkish Government Scholarships:

Some international students may also be eligible for scholarships sponsored by the Turkish government.

Public Relations and Advertising at Yasar University offers a comprehensive curriculum designed to equip students with the knowledge and skills necessary for successful careers in communication, media, and marketing industries. The program emphasizes both theoretical understanding and practical application of public relations principles, advertising strategies, media analysis, and digital communication techniques. Students are exposed to a variety of subjects including media writing, campaign planning, consumer behavior, digital marketing, branding, and corporate communication. The curriculum is structured to foster creativity, critical thinking, and strategic planning, enabling graduates to develop effective communication strategies for diverse organizations and audiences.

Yasar University’s approach to education in this field combines classroom instruction with hands-on experiences through internships, real-world projects, and collaborations with industry professionals. The faculty members are experts in their respective fields, bringing a wealth of academic and professional experience to the program. In addition to traditional coursework, students have access to state-of-the-art facilities such as media labs, editing studios, and digital content creation centers, which support experiential learning and skill development. The program also encourages participation in national and international conferences, workshops, and seminars to broaden students' perspectives and network within the industry.

Graduates of the Public Relations and Advertising program are prepared for a variety of careers in areas such as corporate communication, media relations, advertising agencies, digital marketing, event management, and brand management. They are equipped with the competencies needed to analyze media landscapes, craft compelling messages, manage communication crises, and utilize digital platforms effectively. The program aims to produce versatile communication professionals who can adapt to the rapidly evolving media environment, contribute innovative ideas, and uphold ethical standards in their practice.

Yasar University also emphasizes the importance of ethical communication and social responsibility, instilling these values throughout the coursework. Students are encouraged to develop a global perspective while understanding local cultural contexts, which is crucial for success in international and multicultural environments. The program’s overall goal is to prepare well-rounded graduates who can meet the demands of the ever-changing communication landscape and make meaningful contributions to their organizations and society at large.