Public Relations and Advertising

Description

The students of Public Relations and Advertising Department are trained as creative professionals with competence in communication while specializing on the fields of social and corporate communication owing to the dynamic structure of the department that integrates theoretical and practical education.

Faculty of Communication, Public Relations and Advertising Department accepted its first students in 2005-2006 academic year. Students on the one hand gain practical experience by conducting public relations and advertising projects, on the other hand acquire theoretical knowledge regarding the field of communication. Besides, department curriculum includes courses to enable students to develop marketing communications, advertising & PR strategies and techniques by artistic creativity and design. Public Relations and Advertising Department international students is required to gain 240 ECTS credits during 8 semesters (4 years) to graduate.

All classrooms of Yasar University Faculty of Communications are equipped with advanced audio-visual equipment and IT infrastructure. Department students benefit from the facilities of photography, television and radio studios in the Media Center for their practical studies. In addition, the Creative Ideas Studio (YAFA) functions as a communication consultancy firm in which applied courses and workshops are held and real marketing communications briefs analyzed; public relations and advertising programs and campaigns are developed. Programs and campaigns are evaluated by professionals from companies and advertising agencies. Besides, the students will be able to reinforce their theoretical knowledge by practicing journalism in YAFA’s publication Iletken Journal.

Graduates of Yasar University Public Relations and Advertising Department can work in public and private corporations as public relations specialists, communication consultants, corporate communication coordinators and media consultants; in advertising agencies as copywriters and account managers as well as in various positions in media companies and public research companies.

Detailed Course Facts

Application deadline Fall semester:August 31st;Spring semester:January 31st Tuition fee

• USD 10500 Year (National)
• USD 10500 Year (International)

Start date September 2015 Credits (ECTS) 240 ECTS
Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time Intensity Flexible More information Go To The Course Website

Course Content

FIRST YEAR

1. Semester

• Introduction to Communication
• Visual Design Programs I
• Business Communication
• Social Psychology
• English for Academic Purposes I
• Turkish I

2. Semester

• Mass Communication

• Visual Design Programs II

• Public Relations

• Principles of Business Administration

• English for Academic Purposes II

• Turkish II

• Visual communication

SECOND YEAR

3. Semester

• Marketing for Communicators

• Principles of Advertising

• English for Communication and Media-I

• Principles of Atatürk and History of Revolution I

• Photography

• Faculty and university elective courses

4. Semester

• Media Literacy

• Advertising

• English for Communication and Media-II

• Principles of Atatürk and History of Revolution II

• Faculty and university elective courses

THIRD YEAR

5. SEMESTER

• Brand Communication

• Research Methods In Mass Com.

• Faculty and university elective courses

6. SEMESTER

• Social Responsibilities Project

• Media Planning

• Faculty and university elective courses

FOURTH YEAR

7. Semester

• Public Relations Project

• Training

• Faculty and university elective courses

8. Semester

• Advertising Project

• Faculty and university elective courses

English Language Requirements

TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

For National Students (First-Cycle / Undergraduate Programmes)

• High School Diploma
• Placement through centralized national university placement examination (YGS) administered by Student Selection and Placement Center (ÖSYM). Student Selection and Placement Center (ÖSYM) is responsible to place students according to their YGS scores.
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.)

For International Students (Full Time / First Cycle/ Undergraduate Programmes)

• Application Form
• High School Diploma
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.) (Not required for native speakers).
• Letter of Recommendation
• Photocopy of Passport

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Yasar University.

Funding

Academic Achievement Scholarship:

Undergraduate students enrolled at Yasar University are eligible for scholarships based on their academic performance. Any student, who has completed the first academic year and achieved a grade point average of above 2.30 out of 4.00, will be eligible to apply for an academic scholarship. Within the quota determined, scholarships for the following academic year, will be awarded on a 100%, 50% and 25% basis. The scholarship will continue as long as the student’s grades are maintained.

Sports Scholarship:

Yasar University offers Sports Scholarships to successful athletes playing in National teams. This year, scholarships of 100%, 50% and 25% will be offered to athletes in below fields: Tennis, Table Tennis, Archery, Athletics, Chess, Fencing, Gymnastics, Swimming and Triathlon Applications for Sports Scholarship are taken during May.

Turkish Government Scholarships:

Some international students may also be eligible for scholarships sponsored by the Turkish government.