Marketing

The Bachelor of Business Administration in Marketing at the University of Georgia offers students a comprehensive curriculum designed to develop strategic thinking, creative problem-solving skills, and a deep understanding of consumer behavior and market dynamics. This program aims to prepare students for successful careers in various sectors of the marketing industry, including digital marketing, brand management, advertising, sales, and market research. Throughout their studies, students engage with core business concepts such as economics, management, finance, and analytics, integrating these areas with specialized marketing topics to build a well-rounded business foundation.

The program emphasizes experiential learning, encouraging students to participate in real-world projects, internships, and case studies that facilitate practical application of theoretical knowledge. Courses cover a broad spectrum of subjects, including consumer psychology, marketing communications, digital marketing strategies, social media analytics, international marketing, and ethical considerations in marketing practices. By combining theoretical instruction with hands-on experiences, students gain the skills necessary to craft innovative marketing solutions and adapt to rapidly changing market environments.

Faculty members at the University of Georgia bring a wealth of industry experience and academic expertise, fostering an engaging learning environment focused on critical thinking, teamwork, and effective communication. The program also promotes the development of digital literacy and data-driven decision-making, which are essential in today’s technologically advanced marketplace. Graduates of this programme are equipped to pursue diverse career opportunities across global and local organizations, and many find success in roles such as marketing managers, brand strategists, market analysts, digital marketing specialists, and advertising executives.

Students are encouraged to participate in university events, seminars, and networking opportunities that connect them with industry professionals and alumni, facilitating valuable relationships and career growth. The program also offers pathways for further specialization through graduate studies and certifications in various marketing disciplines. With its flexible curriculum and strong industry links, the Bachelor of Business Administration in Marketing at the University of Georgia provides students with the knowledge, skills, and confidence to excel in the competitive world of marketing and contribute meaningfully to organizational success.

Required Courses

Terry Foundations First Core (15 hours) 

• MSIT 3000 - Statistical Analysis for Business I (3 hours) or MSIT 3000E - Statistical Analysis for Business I (3 hours) (enroll prior to applying to a Terry major) 
• FINA 3000 - Financial Management (3 hours) or FINA 3000H - Financial Management (Honors) (3 hours) or FINA 3000E - Financial Management (3 hours)
• MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours) 
• MGMT 3000 - Principles of Management (3 hours) or MGMT 3000H - Principles of Management (Honors) (3 hours) or MGMT 3000E - Principles of Management (3 hours) 
• BUSN 4000 - Predictive Modeling and Optimization (3 hours)  

Marketing Major Required (9 hours)
See UGA Bulletin for prerequisites. 
Courses must be satisfied with a grade of "C" (2.0) or higher.  

• MARK 4000 - Marketing Research for Business Decisions (3 hours) (Prerequisites: (MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours)) and (MSIT 3000 - Statistical Analysis for Business I (3 hours) or MSIT 3000E - Statistical Analysis for Business I (3 hours) or STAT 3000 - Statistical Methods for Business (3 hours))
• MARK 4100 - Consumer Buyer Behavior (3 hours) (Prerequisite: MARK 3000 - Principles of Marketing (3 hours) or MARK 3000H - Principles of Marketing (Honors) (3 hours) or MARK 3000E - Principles of Marketing (3 hours)) 
• MARK 4900 - Marketing Strategies and Decision Making (3 hours) (Prerequisites: MARK 4000 - Marketing Research for Business Decisions (3 hours) and MARK 4100 - Consumer Buyer Behavior (3 hours))

Marketing Major Related Courses (12 hours)
Courses must be satisfied with a grade of "C" (2.0) or higher.  
Choose four courses from the following: 

• MARK 4210 - Professional Selling and Customer Relationship Management (3 hours)* 
• MARK 4220 - Sales Force Strategy and Management (3 hours)*
• MARK 4350 - Marketing Analytics (3 hours)*
• MARK 4450 - Social Media Marketing Strategy (3 hours)**   
• MARK 4500 - Services Marketing (3 hours)*
• MARK 4550 - Multicultural Marketing (3 hours) 
• MARK 4600 - Integrated Marketing and Brand Communication (3 hours)** 
• MARK 4650 - Digital Marketing Analytics (3 hours)** 
• MARK 4700 - International Marketing (3 hours)
• MARK 4800 - Marketing Internship Cooperative (3 hours)* /**(satisfies requirement for both the Area of Emphasis in Professional Selling and the Area of Emphasis in Digital Marketing)  
• MARK 5000 - Special Topics in Marketing (3 hours)**  

*Marketing Major with an Area of Emphasis in Professional Selling  (12 hours)

• MARK 4210 - Professional Selling and Customer Relationship Management (3 hours) (grade of a "B" (3.0) or better required)
• MARK 4220 - Sales Force Strategy and Management (3 hours) (grade of a "B" (3.0) or better required)
• MARK 4350 - Marketing Analytics (3 hours) or MARK 4500 - Services Marketing (3 hours) (grade of "C" (2.0) or better required) 
• MARK 4800 - Marketing Internship Cooperative (3 hours) (an approved professional selling position and a grade of S) OR Departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the Marketing major. 

Participation in the Terry Sales Competition, and mentoring by a sales professional.
Completion of these requirements will result in recognition on the student’s official transcript. 
Students may apply for this program after the successful completion of MARK 4210 - Professional Selling and Customer Relationship Management (3 hours). Applications are available from the Marketing advisors. 
**Marketing major with Area of Emphasis in Digital Marketing (12 hours)
All coursework must be satisfied with a grade of "C" (2.0) or higher and be satisfied in residence at UGA.

• MARK 4450 - Social Media Marketing Strategy (3 hours)
• MARK 4600 - Integrated Marketing and Brand Communication (3 hours)
• MARK 4650 - Digital Marketing Analytics (3 hours) 
• MARK 4800 - Marketing Internship Cooperative (3 hours) or ADPR 5760/7760 - Digital and Social Communication Strategies (3 hours)

Completion of Digital Marketing speaker's series offered in fall semester. 
Participation in Digital Marketing competition offered in spring semester. 
Completion of these requirements will result in the recognition on the student's official transcript.  See Marketing advisor for additional information.
Note: Marketing requires individual review of non-equivalent transfer courses before they can be used to satisfy major requirements.

• Transcripts. High School Transcripts (secondary school) from each and every institution must be submitted for review. If your high school is outside of the United States and not accredited by a U.S. Regional Association of Colleges and Schools, we recommend (not required) that you use a "course-by-course" (not document-by-document) evaluation service to ensure that your transcript is evaluated properly. College Transcripts from each institution attended during high school must be submitted for review. If you have attended college after high school graduation, you are not eligible to be a First-Year applicant and should submit a Transfer application. If your college is outside of the United States and not accredited by a U.S. Regional Association of Colleges and Schools, we REQUIRE that you use an evaluation service that does a "course by course" evaluation to ensure that your transcript is evaluated properly (if you do not submit, your application to UGA will be incomplete).
• Official SAT or ACT scores
• Verbal SAT scores above 430 OR
• ACT scores above 17 OR
• A band score of 6.5 or better on the IELTS OR
• Submit a TOEFL score of at least 213 on the computer-based exam, or a 550 paper based score, or an 80 on the internet based TOEFL.
• The University of Georgia accepts TOEFL and IELTS results from testing headquarters.
• School/Counselor Evaluation AND Teacher Recommendation
• Certificate of Finance

Scholarships

• Merit-based scholarships
• Diversity Scholarship
• Balanced Man Scholarship
• Helping Hand Scholarship

The University of Georgia offers a comprehensive program in Marketing designed to prepare students for successful careers in various sectors of the marketing industry. The program provides a solid foundation in the principles of marketing, consumer behavior, market research, advertising, digital marketing, sales management, and strategic planning. Students are exposed to a blend of theoretical knowledge and practical skills through rigorous coursework, case studies, internships, and project-based assignments. The curriculum emphasizes analytical thinking, creativity, and ethical considerations in marketing practices. Students have access to modern facilities, state-of-the-art marketing labs, and partnerships with leading companies to gain real-world experience. The program also encourages specialization in areas such as digital marketing, branding, or international marketing to cater to individual career goals. Faculty members are experienced scholars and industry professionals committed to academic excellence and mentorship. Graduates of the program are equipped with the critical skills necessary to navigate the dynamic marketing environment, adapt to technological advancements, and develop innovative solutions that meet consumer needs. The program fosters a global perspective through collaborations with international universities and exposure to international marketing trends. Career services provided by the university include job placement assistance, resume workshops, and networking events with industry leaders. Upon completion, students receive a Bachelor’s degree in Marketing from the University of Georgia, qualifying them for roles in marketing management, market research analysis, advertising, digital marketing, sales, and brand management, among others. The program aims to develop strategic thinkers, effective communicators, and ethical professionals ready to contribute to the growth and success of businesses locally and globally.