In this course you will learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events/hybrid events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You will start the course by developing a sound understanding of management principles as well as of the events industry. You will understand the strategic, finance and organisational context in which organisations operate in order to come up with events marketing solutions that satisfy the organisations marketing communication briefs.
A number of specialist knowledge areas are covered, including a comprehensive overview of the discipline of marketing and the migration towards the integrated management of the marketing communications aspect of the marketing mix. As an academically driven course, you will learn to critically evaluate a range of theories and models relevant to events marketing.
The course has strong links with industry through applied case studies and practitioners guest lectures.
You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing. The placement will take place after the taught elements of the course are complete.
To view the course content, please visit the course profile on our website.
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
For fees and funding information, please visit our website.