The Bachelor of Science in Marketing at the University of Agriculture, Peshawar, is a comprehensive undergraduate program designed to prepare students for dynamic careers in the field of marketing and business management. The program aims to equip students with a thorough understanding of marketing principles, strategic planning, consumer behavior, and market research, along with practical skills necessary to succeed in diverse marketing environments. Students will explore core areas including digital marketing, advertising, sales management, branding, and international marketing, gaining insights into contemporary challenges and opportunities in the global marketplace. The curriculum incorporates a combination of theoretical foundations and hands-on experiential learning, enabling students to develop critical thinking, communication, and decision-making skills essential for effective marketing practice. The program also emphasizes the importance of ethical standards, sustainable practices, and social responsibility in marketing strategies, preparing graduates to contribute positively to their organizations and society. Through rigorous coursework, internships, and industry interactions, students will have opportunities to apply their knowledge in real-world contexts, fostering professional growth and industry readiness. The Bachelor of Science in Marketing at the University of Agriculture, Peshawar, is committed to nurturing innovative, analytical, and strategic thinkers who can adapt to the rapidly changing business landscape. Graduates of this program will be well-positioned for careers in marketing management, brand development, market research analysis, digital marketing strategies, and entrepreneurship. The program is designed to meet the needs of both aspiring marketing professionals and those seeking to enhance their understanding of market dynamics, making it an ideal choice for students passionate about driving business success through effective marketing practices.
Detailed Course Facts
Application deadline Fall Admission : Round 1 by 15 November; Round 2 by 1 February; Round 3 by 15 March; Round 4 by 1 June; Round 5 after 1 June; Spring Admission: Round 1 by 1 October; Round 2 by 15 November; Round 3 after 15 November Tuition fee- EUR 26590 Year (EEA)
- EUR 26590 Year (Non-EEA)
- English
Course Content
Requirements for the Major in MarketingFirstBridge
8 FirstBridge courses change every year
General Education Requirements
- Up to 8 EN 1010 College Writing, EN 2020 Writing and Criticism
- 8 French through FR 1200 Elementary French Language and Culture II
- 4 Historical and Cross-Cultural Understandings
- 4 Social Experience and Organization
- 4 from either of the above two categories
- Up to 8 Scientific and Mathematical Investigations
Required
- MA 1020 Applied Statistics I
- EC 2010 Principles of Microeconomics
- BA 2001 Financial Accounting
- BA 2020 Management and Organizational Behavior
- BA 2040 Marketing in a Global Environment
- BA 3010 Corporate Finance
- BA 3012 Business Ethics and Corporate Social Responsibility
- BA 3XXX Market Research
- BA 3XXX Consumer Behavior
- BA 3075 Legal Environment of Business or BA 3084 International Business Law
- BA 3500 Business Information Systems
- BA 3045 International Marketing
- CM 3067 Advertising
- CM 4048 Marketing Strategies for Brand Development
Program Requirements:
Admission to the Bachelor's Degree Program in Marketing at The University of Agriculture, Peshawar requires applicants to have completed Higher Secondary School Certificate (HSSC) or equivalent from a recognized educational board with a minimum of second division or equivalent grading. Prospective students must submit their academic transcripts, along with valid national identification documents, and pass the university's entrance examination and interview process. For candidates applying under the quota system, additional documentation supporting eligibility criteria must be provided.
Candidates are expected to demonstrate proficiency in English, both written and oral, as evidenced by previous academic performance or standardized language tests accepted by the university. Applicants with relevant supplementary coursework or certifications in marketing, business administration, or related fields may be given preference during the selection process. The university also considers extracurricular achievements and leadership qualities as part of the admission criteria.
International students must fulfill specific entry requirements, including obtaining a student visa and providing proof of prior academic qualifications recognized by the university authorities. All applicants are encouraged to review the detailed admission procedures available on the university's official website and ensure submission of complete application packets within specified deadlines.
In addition to academic prerequisites, applicants should possess strong communication skills, analytical thinking abilities, and a demonstrated interest in marketing principles and practices. The program aims to develop students' understanding of market research, consumer behavior, advertising strategies, digital marketing, and sales management, with a focus on combining theoretical knowledge with practical applications. Candidates must be committed to engaging in coursework, internships, and research projects integral to the program curriculum. Meeting these requirements ensures that students are well-prepared to pursue a comprehensive education in marketing, preparing them for various professional opportunities within the commercial sector upon graduation.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The University of Agriculture, Peshawar offers comprehensive financing options for students enrolled in its Marketing degree program. Tuition fee structure varies depending on the level of study, whether undergraduate or postgraduate, and is subject to periodic revision based on university policies and inflation rates. Generally, the tuition fees are designed to be affordable to facilitate access for a diverse student body, including local residents and international students where applicable.
Students can pay their tuition fees through multiple payment channels, including online bank transfers, bank drafts, and on-campus fee counters. The university also encourages students to apply for scholarships and financial aid programs that can substantially reduce the financial burden. Scholarships are awarded based on academic merit, financial need, or specific criteria related to the program, such as research excellence or leadership activities. Additionally, the university collaborates with government and private sector organizations to offer sponsored scholarships or targeted funding opportunities for students pursuing Marketing and related fields.
Part-time employment opportunities within the university campus are available and provide students with an additional source of income to support their studies. These positions typically include roles as teaching assistants, research assistants, or administrative support staff, and often come with flexible hours that accommodate academic schedules. Furthermore, students are encouraged to seek external funding through international exchange programs or private foundations that support higher education initiatives in Pakistan.
To assist students in managing their educational expenses effectively, the university provides financial counseling services through its dedicated Student Financial Aid Office. This office guides students in understanding the full cost of attendance, scholarship application procedures, and eligibility requirements for various funding schemes. Budget planning and financial literacy workshops are also organized regularly to ensure students can plan their finances well in advance.
The university’s commitment to accessible education is reflected in its policies aimed at minimizing financial barriers for deserving students. It strives to promote equitable access to its Marketing program by offering flexible payment plans, installment options, and targeted financial support schemes. Overall, the financing studies at the University of Agriculture, Peshawar are designed to be inclusive, transparent, and supportive, enabling students to focus on their academic and professional development without undue financial stress.
The Bachelor of Science in Marketing offered by The University of Agriculture, Peshawar is a comprehensive undergraduate program designed to equip students with essential knowledge and practical skills in the field of marketing. The program curriculum emphasizes core marketing principles, consumer behavior analysis, market research, advertising, sales management, digital marketing, and strategic planning. Students engage in a variety of coursework that combines theoretical understanding with practical applications, including internships, projects, and case studies, to prepare them for the dynamic challenges of modern marketing environments. The program aims to develop critical thinking, communication, and analytical skills necessary for successful careers in marketing across diverse industries such as agriculture, retail, manufacturing, and service sectors. Faculty members are experienced professionals and researchers dedicated to providing quality education and mentorship. Facilities include well-equipped classrooms, computer labs with industry-standard software, and access to extensive marketing databases for research purposes. Graduates of the program are well-positioned to pursue career opportunities in advertising agencies, marketing consultancies, corporate marketing departments, and entrepreneurial ventures. They are also prepared for further studies or certifications in specialized marketing disciplines or related business fields. The program’s duration typically spans four years, divided into semesters, with a combination of coursework, practical training, and a final thesis or project. Overall, the Bachelor of Science in Marketing from The University of Agriculture, Peshawar offers a rigorous and industry-relevant education, fostering graduates capable of contributing innovatively to the marketing profession and supporting the economic development of Pakistan’s agricultural and commercial sectors.
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