This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but it could be that they have more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification include:

  • Marketing assistants
  • Marketing co-ordinators
  • Marketing executives
  • Marketing managers in SME’s without formal marketing qualifications
  • Existing marketers wanting to become more specialist

This qualification level consists of four units:

  • Unit 1 – Marketing Essentials
  • Unit 2 – Assessing the Marketing Environment
  • Unit 3 – Marketing Information and Research
  • Unit 4 – Stakeholder Marketing

Program requirements

CIM Professional Certificate in MarketingTwo 'A' levels are required or any general bachelors or master's degree or an equivalent such as: CIM Introductory CertificateNVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)International baccalaureate (equivalent to NQF Level 3 and above)Proof of English proficiency for non-native speakersBusiness and/or marketing experience in a support role would be advantageousCIM Professional Diploma in MarketingAny business or marketing Bachelors or Master's Degree (or equivalent) where a minimum of one third of the credits come from marketing (i.e. 120 credits in Bachelor's degrees or 60 credits with Masters Degrees), orExperience in a marketing management role that has provided potential students with knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in Marketing
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