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  • Tuition Fee:
  • Local: $ 4.34k
  • Foreign: $ 4.87k
  • Languages of instruction:
  • English
  • StudyQA ranking:
  • 830pts.
  • Duration:
  • 3 months

    The course introduces the principles of fashion forecasting in terms of style, colour and textile, in relation to the market level and current trends. It explores the effectiveness of strategies for fashion-forward retail presentation.

    Learning outcomes:
    • Demonstrate an understanding of fashion marketing and retailing
    • Evaluate the essentials of fashion forecasting
    • Deploy the aspects of visual merchandising strategies within retail sector
    • Critically review the impact of e-tailing in fashion

    Modules

    • Introduction to fashion marketing and retailing
    • Essentials of fashion forecasting
    • British Fashion in relation to consumers’ identity – customer profile
    • Research methods for fashion forecasting
    • Positioning: Fashion marketing and branding on the high street
    • Presentation skills for fashion forecasting
    • Analyses of market levels and the development of fast fashion
    • Fashion forecasting and design for a commercial market. Indoor and outdoor marketing
    • When Haute Couture meets High Street: Case studies of Zara, H&M & GAP
    • Fashion e-tailing: reviewing established online retail platforms

    Program requirements

    This course requires you to be a minimum of 18 years old, be eligible to study in the UK and have a good level of English.
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