Designed for professionals and graduates that desire to gain perspective on the Fashion System, the Fashion Business program focuses on creating professionals in the areas of marketing, branding, management, business, digital media and viral communication techniques. Attention is given to strategic management and communication for all types of companies, focusing on the roles of the professional figures involved.
Florence is the crib of Italian Fashion since its beginning in 1951 with the first fashion shows which have now evolved into the Pitti fairs. It is in an ideal location, being in the heart of Tuscany, a beautiful region where most of the luxury fashion goods are created, and at the center of the Leather district in Santa Croce and the Knitwear district in Prato. Companies such as Ferragamo, Gucci, Cavalli, Guess, Roy Rogers, and so on choose to have their headquarters and production centers in Tuscany. Florence is also host to the Pitti and Vintage Selection fairs as well as to transversal digital media events for high-end luxury stores such as Luisa Via Roma.
The know-how that comes from these companies, combined with Italys traditional artisantechniques is now meeting new technologies and new ways of thinking about fashion that make it a hub of cultural and style exchanges.
The program is structured so that participants will have the opportunity to work on real life situations and promote fashion brands, designers and artisans as well as gain insight into the communication chain of fashion and its multi-faceted integrated strategies that increasingly involve New Media and Social portals.
The notions gained are examined throughout the course in practical applications with company-based collaborations and projects. Participants will be expected to gain communication and event organization skills with an in-depth analysis and strategic approach that can be applied to any project in their current or future careers.