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IUBH University of Applied Sciences logo
  • Tuition Fee:
  • Local: $ 12.5k / year
  • Foreign: $ 15.1k / year
  • Languages of instruction:
  • English
  • StudyQA ranking:
  • 2339pts.
  • Duration:
  • 2 years

    You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

    With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

    Compulsory Modules

    • Academic research methods
    • Applied statistics
    • Strategic aspects of service management
    • Performance measurement and management
    • International economic policy
    • International business ethics
    • Corporate governance in an international context
    • You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.

    Optional compulsory modules (4 out of 6)

    • International Organizational Behavior
    • Internal Human Resource Management
    • International Management Accouting and Control
    • International Marketing
    • International Financial Management
    • International Financial Accounting

    Program requirements

    • Bachelor´s degree (180 ECTS)
    • Minimum grade point average of 3.0 according to the German grading system
    • English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)
    • Curriculum Vitae (CV) or Resume
    • Personal statement* (maximum 800 words, 1-2 pages, paper format DIN A4)
    • 1 passport photograph
    • Copies of your school leaving certificate + transcript of academic records
    • Copy of TOEFL/IELTS/CEFR/Pearson (PTE) score report   
    • Copy of your passport   

    * Personal statement: We welcome students who reflect our values: academic excellence, international orientation and high commitment to personal goals and achievements. Please write approximately 1 ½ page (maximum 800 words) about

    • yourself
    • your personal goals
    • why you have chosen the IUBH

    After submitting your online application we will check if you fulfil the entry requirements and will contact you within two weeks.

    Aptitude Test TASC

    The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.

    Scholarships for foreign students are available.

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