All businesses, from small stores to large corporations, depend on advertising to get their products or services in front of consumers. Putting together an ad campaign requires the work of both creative talent to plan, design, and write copy and business experts to manage sales and track results. While advertising careers were once limited to print, television and radio, rapid advances in technology have expanded opportunities to online media as well.

What is an educational program in Advertising?

Advertising is a wide field, which among other things includes distribution, retail, ethics, management and visual design. Starting a degree in Advertising opens up many different ways to expand your knowledge of the marketing world. Whether it's full-time, part-time or online studies, you can find a way to learn that suits you best.

Advertising can give you access to an exciting world of opportunities where you have the chance to get to know the market, the buyers and the whole economical system on a global scale. Advertising can include TV, radio, internet, mobile and other ways of promotional media. With many different study opportunities offered around the world, a bachelor in Advertising can be both an exciting adventure and provide you with excellent career opportunities.

What does an educational program in Advertising cover?

The curriculum for a degree in advertising typically starts out with foundational courses in business and communications. Students may learn the basics of business operations and how to communicate with potential customers through advertisements. The curriculum usually gets more specific and advanced the farther along a student is in the program. A few common courses can include:

• Introduction to Advertising

• Advertising/Marketing Research Methods

• Communications

• Media Writing

• Campaign Strategies

• Statistics

• Mass Media/Communications

Depending on the university, you may even get the chance to work on an advertising project with a company during an internship experience. Upon completing your bachelor's degree program, you'll have accumulated enough projects that you'll be able to assemble an advertising portfolio that you can bring to interested employers.

What types of jobs are available for Advertising graduates?

With an advertising education, you might work in the entertainment, business or education fields. Jobs for advertising and promotions managers were expected to increase five percent from 2016-2026, which is faster than average compared to other jobs. There will be great competition for available positions, but an advertising career typically offers a high-paying salary. With your advertising knowledge, some of the jobs you may pursue include:

• Creative director

• Account planner

• Marketing manager

• Copywriter

• Media planner

• Sales representative