Bachelor of Business Administration in Sport Business Management

Study mode:On campus Study type:Full-time Languages: English
Local:$ 12.6 k / Year(s) Foreign:$ 12.6 k / Year(s) Deadline: Jun 15, 2025
StudyQA ranking:6421 Duration:2 years

The Bachelor of Business Administration in Sport Business Management at the National University is a comprehensive undergraduate program designed to prepare students for dynamic careers in the sports industry. This degree combines core business principles with specialized knowledge in sport management, allowing graduates to thrive in various sectors such as sports marketing, event management, sports organizations, and recreational enterprises. The curriculum covers fundamental subjects including economics, finance, marketing, and management, integrating them with courses tailored specifically to the sports sector. Students will gain insights into the operational aspects of sports organizations, sponsorship, media relations, legal issues in sports, and strategic planning. Practical experience is emphasized through internships, project work, and collaborations with local sports entities, enabling students to apply theoretical knowledge in real-world settings. A focus on leadership, communication, and entrepreneurial skills ensures graduates are well-equipped to innovate and lead in competitive environments. The program also encourages students to develop analytical skills and a global perspective, preparing them for international opportunities in sport management. State-of-the-art facilities and industry partnerships provide students with access to valuable resources, networking opportunities, and mentorship from industry professionals. Upon completion, graduates will be capable of managing sports organizations, developing marketing strategies for sporting events, and contributing to the growth of the sports industry. The program aims to cultivate highly skilled, ethically responsible professionals who are passionate about sports and business, ready to make meaningful contributions to this exciting and expanding field.

Some of the Courses:
* Corporate Finance Applied to the Sports Industry

* Management and Leadership

* Project Management Applied to the Sports Industry

* Fundamentals of Financial & Managerial Accounting

* Sports Contemporary Issues, Sustainability & Ethics

Program requirements for the Bachelor of Science in Sport Business Management at National University include a combination of general education courses, core business courses, and specialized courses in sport management. Candidates must hold a high school diploma or equivalent, with a strong emphasis on academic performance and extracurricular involvement related to sports or business. Applicants are encouraged to demonstrate leadership, teamwork, and communication skills through their application materials. Additionally, prospective students may need to submit standardized test scores such as the SAT or ACT, though specific testing requirements can vary by application cycle. International applicants are required to provide proof of English language proficiency through TOEFL or IELTS scores unless they have completed previous education in English. The program requires students to complete a minimum of 120 semester credit hours, which includes general education requirements, major coursework, and elective courses. Entry into the program may involve an interview or additional assessment, particularly for specialized tracks or for applicants without a clear background in sports or management. Students are advised to consult the university's academic advisor or admission office for detailed criteria specific to their application year. Once enrolled, students are expected to maintain a minimum GPA, participate in internships or practical projects related to sport management, and attend seminars and workshops to enhance industry knowledge. The program also emphasizes ethical practices, leadership development, and strategic thinking to prepare graduates for various roles within the sports industry, including event management, sports marketing, facility management, and athlete representation. Completion of the program qualifies graduates for employment or advanced studies in sport business, leveraging the university’s network of industry partners and alumni.


Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

  • ✔️ Flexible study schedule
  • ✔️ Experienced teachers
  • ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the Sport Business Management program at the National University is structured to ensure accessibility and support for students pursuing degrees in this specialized field. The university offers a variety of funding options, including scholarships, grants, and financial aid packages, designed to assist both domestic and international students. Scholarships are awarded based on academic merit, leadership qualities, and extracurricular achievements, with some provisions specifically for students demonstrating exceptional interest in sports industry management. Grants are available to students facing financial hardship, and these are awarded through the university’s admissions office following a thorough assessment of individual cases.

In addition to scholarships and grants, the university has partnerships with sports organizations, businesses, and industry stakeholders that may provide opportunities for internships, sponsorships, and funded research projects. These collaborations not only enhance practical learning but can also include financial support or stipend programs to help cover tuition fees and living expenses. The university’s financial aid office provides comprehensive counseling to guide students through application processes for various funding sources and to help develop personalized financial plans.

Tuition fees for the Sport Business Management program are established annually, with details published on the university’s official website. Students are encouraged to explore external funding sources such as government scholarships, private foundations, and sports industry sponsorships, which may additionally support their studies. The university also participates in national student loan programs, offering manageable repayment options to assist students in financing their education.

Furthermore, the university promotes a flexible payment system, allowing students to pay tuition in installments to ease financial burdens. There are also specific schemes for part-time students or those engaged in work-study arrangements within sports organizations, which can reduce overall costs while providing valuable industry experience. Overall, the university aims to make the Sport Business Management program financially accessible to motivated individuals committed to advancing their careers in the sports business sector.

The Bachelor of Sports Business Management program at the National University is designed to equip students with comprehensive knowledge and practical skills necessary for successful careers in the dynamic and expanding sports industry. This multidisciplinary program combines core business principles with specialized sports management topics to prepare students for various roles within sports organizations, event management, marketing, sponsorship, and sports administration. The curriculum typically includes courses in sports marketing, sports economics, event planning and management, sports law, athlete management, and sports finance, providing students with a solid foundation in both business fundamentals and industry-specific issues.

Students have opportunities for hands-on learning through internships, industry projects, and collaborations with local sports clubs and organizations, enabling them to apply theoretical knowledge in real-world settings. The program emphasizes leadership, strategic thinking, and communication skills crucial for managing sports teams, facilities, and events. It also addresses contemporary challenges in the sports industry, such as digital marketing, fan engagement, and sustainable sports practices. Graduates of the program are prepared for diverse careers in sports organizations, sports marketing agencies, event management firms, sports media, and consultancy services, among others.

The program is designed with input from industry professionals to ensure relevance and alignment with current market trends. It offers a combination of classroom learning, practical application, and industry exposure, often including guest lectures from experts and visits to sports venues. The program duration, admission requirements, and specific curriculum details are available through the National University’s official website, which provides the most accurate and official information for prospective students. Overall, the Sport Business Management program aims to develop well-rounded professionals who can contribute to and innovate within the global sports industry, fostering leadership and entrepreneurial skills in a competitive environment.

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