GISMA Business School logo
  • Tuition Fee:
  • Local: n/a
  • Foreign: $ 24.5k
  • Languages of instruction:
  • English
  • StudyQA ranking:
  • 199pts.
  • Duration:
  • 2 years

    This course is delivered by both GISMA and Grenoble Ecole de Management (GEM), which is in the top 1% of business schools around the world.
    You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community.
    As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.


    Who is the Grenoble MSc Marketing Management for?

    This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

    The programme will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.

    What will you learn?

    • How to make relevant marketing decisions;
    • Ways to marketing activity in international environments.


    Programme structure*

     YEAR I

    Digital Marketing 
    • Insight into Digital
    • IMC and Digital Models
    • Digital Analytics
    • Content Marketing

    Strategic Management 

    • Strategic Marketing and Planning
    • Marketing Psychology and Consumer Behavior
    • Brand Management and Product Development
    • Managing Marketing
    • Qualitative and Quantitative Market Research

    Marketing Management

    • Innovation through Design
    • Marketing Metrics and Pricing Policy
    • Customer Relationship Management
    • Project Management

    Core Business Skills

    • Corporate Finance
    • Accounting
    • Intercultural Management
    • International Negotiations

    Capstone course

    • Research Methods for Managers and Integrative Case Study


    Final Management Project

    • The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career. 

    University requirements

    Every programme has its own entry requirements, so make sure to check our programmes page to see specific information.

    The minimum entry requirements for GISMA HE Programmes are:

    • IELTS — overall band score from 6.0
    • Strong undergraduate degree from a recognised university
    • GMAT and three or more years of postgraduate work experience (only for the Magellan MBA and Grenoble MBA).

    Executive education programmes may differ from course to course, so please refer to each programme page.

    Program requirements

    • Strong undergraduate degree from a recognised university
    • Work experience is not a requirement
    • English proficiency:
      - TOEFL – IBT: 94 (minimum of 22 in each band), computer-based: 240, paper-based: 587
      - IELTS – 6.5 (minimum of 6.0 in all areas)
      - Cambridge Proficiency Exam (CPE): A, B, C
      - Pearson Test of English (PTE) – minimum of 63
    • GMAT is not required for this programme

    • Complete online application
    • University transcripts front/back with grading scale
    • Internationally recognised passport picture 
    • Passport scanned 
    • Copy of the latest degree or diploma or certificate of enrolment with an approximate graduation date
    • Curriculum Vitae (CV)
    • Three short essays relating to your academic/professional experience, your reasons for choosing this programme, and your intercultural awareness
    • Two references (professional or academic). Family members or friends are not acceptable as referees

    Fees include a range of student support services, including accommodation assistance and visa application support, as well as German language classes for international students.


    Programme Tuition fee  
    Grenoble MSc Marketing Management 22,000.0 €  


    20% winter discount* available until the end of February!


    Employability rates

    This course focuses on the practical business skills you need to succeed in marketing. Based on 2015 Grenoble MSc Marketing Management graduates who were employed at the time of the survey:

    • 75% have found a job within 2 months after graduation
    • 93% have jobs involving international projects
    • €36,000 average salary (plus bonus)
    • 56% work in companies with over 5000 employees 

    Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management – and our alumni come from over 60 different nations.

    In addition to the benefits of having this degree on your CV, our Career Services team will help you succeed in your job search. They will support you with job hunting, networking, self-assessment, and negotiating a salary, as well as delivering private one-to-one sessions to help you develop a personalised career strategy. 

    Non-EU students who need a Visa can look for work in Germany for up to 18 months after completing the course by applying for an 18-month postgraduate work visa.

    Similar programs: